Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business and financial benefits.

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late.

Brand 152

Brand Branding Reddit Pitching 152

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. Generating brand awareness. Integrating PR and marketing. What’s the secret to success? Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 13, 2020

How to use differentiated messaging to increase brand awareness in preparation for an IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations.

Media 195

Media Reputation Data Leadership 195

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations.

Media 195

Media Reputation Data Leadership 195

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands.

Reputation 78

Reputation Financial Consumer Survey 78

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is the situation relevant to the organization’s core business?

Report 78

Report Publicity Interviews Corporate 78

Wadds Inc.

MAY 1, 2024

The Associated Press and the Financial Times are among the first to broker deals with OpenAI to license their content as training data for the ChatGPT model. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. These sub-headlines showcase key financial data along with growth projections.

Examples 52

Examples Company Financial Brand 52

Mindful Marketing

SEPTEMBER 19, 2020

million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” Its ‘product features’ back up its brand promise. According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 177

Reddit Software B2B Technology 177

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up.

Technology 248

Technology Company Enterprise Community 248

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications. Benefits and compensation.

Internal 187

Internal International Data Communications 187

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Financial restrictions drastically narrow down your PR agency choices. It is a reflection of your brand and your values. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. WeWork: virtue signaling or corporate activism?

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52