Wadds Inc.

OCTOBER 4, 2023

The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation.

Brand 122

Brand Branding Reputation Financial 122

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. based financial professionals.— based financial professionals.— based … Continue reading Corporate Reputation in 2023 → — 509 U.S.

Corporate 59

Corporate Reputation Survey Financial 59

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. This pessimistic outlook is a reflection of today’s media landscape.

Financial 154

Financial Healthcare Survey Consumer 154

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. It’s the reputation your company has as an employer.

Brand 178

Brand Branding Employee How To 178

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Analysis 195

Analysis Media Financial Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” The most important corporate function? Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand.

Government 227

Government Corporate Resources Ethics 227

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late.

Brand 149

Brand Branding Reddit Pitching 149

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 186

Trends B2C Video Measurement 186

Reputation Us

MARCH 20, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image.

Reputation 78

Reputation Journalism Financial Corporate 78

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. These sub-headlines showcase key financial data along with growth projections.

Examples 52

Examples Company Financial Brand 52

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. When money’s coming in, we’re happy.

Brand 231

Brand Branding Employee Data 231

Onclusive

JANUARY 13, 2020

How to use differentiated messaging to increase brand awareness in preparation for an IPO. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Reputation Us

APRIL 15, 2024

While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Mindful Marketing

SEPTEMBER 19, 2020

Its ‘product features’ back up its brand promise. Although I believe donation (giving money to worthy causes) and volunteerism (encouraging employees to serve those in need) are both important approaches, the most effective CSR occurs within a business model that marries financial goals with societal good.

Corporate 103

Corporate Consumer Employee Print 103

Agility PR Solutions

DECEMBER 16, 2019

A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data, from financial records to facial recognition, flooding corporate […].

Privacy 78

Privacy Brand Branding Financial 78

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is the situation relevant to the organization’s core business?

Report 78

Report Publicity Interviews Corporate 78

Wadds Inc.

MAY 1, 2024

The Associated Press and the Financial Times are among the first to broker deals with OpenAI to license their content as training data for the ChatGPT model. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195