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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Communicate regularly. Community engagement.

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103
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Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. It won’t be very good work, and you’ll likely lose the employee. Update your conflict policy.

Ethics 136
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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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Mental Health Initiatives in 2019

NewsWhip

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. The top articles for these publications often covered ways to improve mental health through exercise or facts about depression disproportionately affecting different generations.

Web 68