Sword and the Script

AUGUST 8, 2023

Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. For example, the company reminds their employees of the benefits of a case study to the company, as well as to them personally (67%), or the company fosters a cooperative, team environment (54%).”

Case Study 130

Case Study Study Company B2B 130

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Keep your eyes peeled. Perhaps a major cross-border shakeup?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

The Hoffman Agency

MAY 25, 2023

For example, Hoffman has many workshops related to PR tools for its employees. A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. Create pre- and post-work routines. Unplugging can help you relax and reduce stress levels.

Communications 36

Communications Exercises Creativity Technology 36

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 71

Ethics Training Financial Survey 71

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

MARCH 23, 2018

Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 52

Ethics Training Financial Survey 52

Konnect Agency

SEPTEMBER 24, 2020

In fact, several major employers quoted in this New York Times article fear that long-term remote work is causing employee burnout and that the short-term productivity bump we saw at the beginning of COVID is not sustainable. Get out and exercise. As a brand strategy agency , this isn’t exactly great news. Get your body moving.

Exercises 40

Exercises Social Media Fashion Agency 40

Cision

JUNE 29, 2015

Wharton professor and author of the book Give and Take: A Revolutionary Approach to Success, Adam Gase writes that there is a growing body of research demonstrating that “advice-seeking” is a very effective strategy for exercising influence, especially when we “lack authority.” Have happy, likeable employees?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

JULY 11, 2019

For instance, if your company made fitness clothing, then your purpose would likely be to make people feel good while working out — so your photos should feature your employees doing just that, showing that you practice what you preach. That’ll prove your purpose in a way that a massive “About Us” page almost never could.

Company 84

Company Brand Branding How To 84

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. You don’t know what life will bring you in the future and you need to be prepared as YOU are the number one employee of YOUR business. For tips, tools, resources and access to this brilliant community, join Solo PR Pro Premium!

Insurance 110

Insurance Insurance Banking Groups 110

PR Conversations

OCTOBER 11, 2018

For me this suggests that we should consider how employers, and our trust networks (communities of relations and interdependencies) contribute toward our mental well-being – both positively and negatively. On your first point, community, I couldn’t agree with you more. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. in any time zone, occasionally I have to ask my employees to be available after hours.

Energy 28

Energy Employee Creativity Exercises 28

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Karen Freberg

FEBRUARY 4, 2018

What are your goals and what do you want to contribute to the larger community? So, Gary – if you want to chat w/ someone or others who are helping mentor the future generation of employees and professionals in the field, I would love to chat. Intent is one of them – what is your overall purpose and why?

Social Media 45

Social Media Media Education Industry 45

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63

Crisis Crisis Management Leadership Training 63

prTini

DECEMBER 9, 2016

This toolkit is chalk full of incredible information and resources to help spark conversations about societal gender norms and how they impact our lives, communities, and workplaces. The toolkit even offers icebreakers, exercises, and step by step talking points, meaning you don’t need any outside expertise to start this conversation.

Policies 28

Policies Leadership Interviews Conference 28

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? It becomes a tick-box exercise. A prime example would be the importance of supporting women from BIPOC communities in the U.S. Prospect: No, we don’t have anything like that. Us: OK, no problem. Which is perhaps why, even in the U.S., to enter leadership roles.

Handbook 36

Handbook Trade Shows Employee Local 36

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

APRIL 7, 2011

And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? You see, your employees are your most important audience. I get that you can’t talk one-on-one to every single one of your employees day in and day out.

eBook 82

eBook Employee Exercises Community 82

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. So where do you need crisis communication? Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

JUNE 28, 2022

In the oil and gas industry, for instance, public affairs employees are sometimes called into the office in the middle of the night to participate in crisis drills, wherein they take phone calls from actors playing the part of reporters, who may ask them questions about an oil spill.

Conference 180

Conference Crisis Training Public Affairs 180

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%). Trusted sources of B2B information.

B2B 122

B2B Marketing Survey Software 122

PRSay

JUNE 7, 2016

According to statistics from a 2014 American Community Survey , telecommuting makes up nearly three percent of the American work force, which was approximately 3.2 You can also build in a trial period where you’re checking in with your new employees once a week, and even hopping on a meeting to check on their progress of a project.

Meeting 60

Meeting Employee Exercises Google 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80