Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon.

Education 150

Education Training Course Social Media 150

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? About Spin Sucks.

Brand 213

Brand Branding How To Social Media 213

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

Education 52

Education Marketing Conference Agriculture 52

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Brands that embrace diversity and reflect inclusive values resonate well with this generation.

Marketing 78

Marketing Community Trends Technology 78

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Karen Freberg

NOVEMBER 7, 2019

New roles and efforts in bridging education and industry. With EDUMax and Adobe MAX – you are seeing more efforts coming together to help bridge educators together with industry professionals. There were lots of activations present at the Community Pavilion as well – including one with the new Terminator Movie coming out.

Education 61

Education Creativity Meeting Community 61

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. Enhancing Visibility and Awareness In the competitive crypto landscape, gaining visibility and creating brand recognition is vital.

Education 52

Education Community Agency Crisis 52

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

Karen Freberg

APRIL 20, 2019

I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. There are so many great highlights from the experience I feel educators, as well as students, need to take away here. I immediately applied to speak and got in!

Conference 46

Conference Education Industry Film 46

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Victorious PR

DECEMBER 8, 2022

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. But, PR is essential to the mainstream adoption of blockchain technology. So that’s where the education piece comes in. Strong Brand and Identity. Positive Community Relationships. Get the word out.

Real Estate 52

Real Estate Education Advertising Advertising 52

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Karen Freberg

OCTOBER 25, 2017

I do think there are some arguments that would either support, or even disagree, with this statement, but I would say teaching and research are both essential parts of higher education. I have framed it being tied to my other line of research, crisis communications, by stating that higher education is indeed in a crisis situation.

Education 40

Education Social Media Crisis Community 40

Cision

JUNE 23, 2016

I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. and in local communities. The two most dramatic changes are the 24/7 news cycle and technology growth. Quite simply, focus on the process – educate, engage and nurture. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For us, communications is the world’s most powerful tool for change. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

PRSay

JUNE 21, 2022

LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., breaking the news to your parents) to ongoing market education (telling others). Eventually, my communications plan worked.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community?

Community 40

Community Social Media Media Sports 40

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. Want more media coverage for your brand? While technology has made us more interconnected than ever before, people are becoming less ‘social’ and worse communicators face-to-face.

B2B 120

B2B Marketing Content Marketing Technology 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q4: Let’s talk social media and personal branding. Q2: How should you prepare for a career in PR today?

Communications 191

Communications Community Blogging Twitter 191

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? This means it addresses poverty, access to education and healthcare, and inequality.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Doctor Spin

NOVEMBER 29, 2023

But, that’s a far cry from being considered a thought leader by a community of peers. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Good ideas gain traction when they are communicated effectively. Build a community.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. OK, then ensure you are acting as a resource for your people, your customers and your community.

Resources 85

Resources Crisis Healthcare Creativity 85

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52