PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 136

Ethics Policies Guidelines Employee 136

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

Karen Freberg

DECEMBER 19, 2018

They raise awareness about new initiatives and have an established voice in their community. For the right audience and brand, influencers can be the way to go if they are the right fit. This has been the TOP thing I have heard from brands and agencies I have consulted with on influencer marketing.

Ethics 46

Ethics Marketing Policies Education 46

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 95

B2B Marketing Measurement Social Media 95

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. The deadline is 31 March.

Mobile 116

Mobile Meeting Course Ethics 116

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners.

Mobile 142

Mobile Meeting Course LinkedIn 142

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners.

Mobile 94

Mobile Meeting Course LinkedIn 94

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

Instagram 60

Instagram Brand Branding Publicity 60

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. Now, how did this become an issue for the academic community in PR? I am very proud of each of the programs I went to for my education in PR.

Study 111

Study Journalism Interviews Conference 111

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Likewise, companies can gain increased foot traffic if they enhance the local community.

Reputation 60

Reputation Corporate Survey Employee 60

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

AUGUST 10, 2011

Communicators need to be able to monitor and manage both emerging and potential issues. Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity.

Ethics 75

Ethics Community Internal International 75

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. With such a big client and opportunity to work with a brand like Breeders’ Cup, you have to have the right tools for the job. Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

Karen Freberg

AUGUST 15, 2017

Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. Rise in certification and education partnership programs.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

AUGUST 6, 2017

We are still seeing the criteria within the industry if you are hiring for a certain speaker, getting partnerships with brands and organizations, and other amazing opportunities. Kerry Flynn from Mashable wrote this great article about this, and how brands (and professors) need to be aware of this. Others have done this publicly.

Social Media 40

Social Media Media Sports Analysis 40

PR 20/20

JULY 30, 2019

While some marketers are hesitant to pilot artificial intelligence, Kanishka Bhattacharya reminded the audience that the only way to take advantage of tech and AI is through education. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. The future of marketing is about the future of experiences.”.

Case Study 50

Case Study Privacy Data Technology 50

Maxim Behar

MAY 31, 2021

We had the journalists, who had their press cards, licenses, education diplomas. I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world. Thus, honesty and ethics are necessities.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 9, 2015

Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” ” 3. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Thus, these educational institutions also are to blame.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 69

Marketing Ethics Interviews Meeting 69

PR in High Definition

JANUARY 17, 2017

It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. To a consumer, or consumer journalist, this is unexciting: the likes of PayPal allow you to do the same – and has done for years. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3

Marketing 48

Marketing Advertising Advertising Agency 48

Stern + Associates

FEBRUARY 1, 2024

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Bernstein & Co. Desmond Upton Patton, Ph.

Leadership 109

Leadership Ethics Education Technology 109

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Ethical Voices

OCTOBER 3, 2022

Joining me on this week’s episode is Renea Morris, APR, Fellow PRSA , the Vice Chancellor for Marketing and Communications at the University of Denver. She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? We were actually closing entire locations.

Ethics 79

Ethics Nonprofit Community Local 79