Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. PR allows sustainable fashion brands to tell their story authentically. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Highlighting health and wellness offerings If the brand offers health-conscious products, this is the time to shine a spotlight on them.

Publicity 78

Publicity Brand Branding Local 78

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 104

Ethics Communications Survey Public Affairs 104

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

5W PR

FEBRUARY 21, 2023

In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. As a result, it is imperative that influencers and brands in the industry are transparent with their audiences. This, in turn, leads to increased brand loyalty and customer retention.

Ethics 88

Ethics Consumer Social Media Education 88

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).

Brand 78

Brand Branding Film Reddit 78

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I took advantage of as many as I could.

Meeting 195

Meeting Education Ethics Leadership 195

5W PR

JANUARY 16, 2024

Companies that understand this sentiment and inject trust , value, and engagement into their interactions stand to develop lasting relationships with their customers, transforming them from occasional buyers into passionate brand advocates. Personalization The first element of a true connection with consumers lies in personalization.

Industry 78

Industry Education Consumer Ethics 78

Wadds Inc.

MAY 1, 2024

The ethical challenge for brands and corporate communications is significant. ” Your perspective will help AMEC’s work in lobbying on copyright issues and industry education. . “ Copyright is a blind spot and liability for many organizations.

Training 59

Training Survey Data Wikipedia 59

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

Karen Freberg

DECEMBER 19, 2018

For the right audience and brand, influencers can be the way to go if they are the right fit. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Do they have *real* testimonials?

Ethics 46

Ethics Marketing Policies Education 46

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 135

Ethics Policies Guidelines Employee 135

5W PR

MAY 22, 2023

The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Education and Training Staying current with new research is crucial for credibility in the health industry. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

JUNE 16, 2023

As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. This capability not only helps to improve engagement but also helps to build stronger relationships between brands and their audiences. Content generated by AI should be clearly labeled as such. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 94

Consumer Social Media Education Advertising 94

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

JULY 20, 2021

FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. For survey respondents, other top issues include access to affordable, quality health care and education; stopping violence against women; closing income and wage gaps; and protecting freedom of speech.

Study 105

Study Consumer Company Privacy 105

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Ted Talks have been a popular educational resource since they kickstarted their presentations. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory. Everybody makes mistakes, but these three episodes show a need for remedial education — and possibly better email software. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Burrelles Fresh Ideas

MAY 28, 2024

Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients. Building a Strong Brand Identity Storytelling for brands can differentiate healthcare professionals and practices from competitors, helping to establish a unique brand identity.

Healthcare 71

Healthcare Storytelling Marketing Social Media 71

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. A C-level executive is the face of the company and often its brand. Conferences must be relevant and the subject matter should play to the core strengths of an executive’s abilities as a brand ambassador.

Conference 160

Conference Leadership LinkedIn Social Media 160

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components.

Technology 77

Technology Training Data Consumer 77

Stephen Waddington

MARCH 15, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. I was fascinated by ethics in artificial intelligence and automation and further researched CIPR’s report #AIinPR.

Mobile 116

Mobile Meeting Course Ethics 116

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. These include an ethical code, education, training, and qualifications. There’s an even longer subset of roles focused on audiences and channels.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Educating clients.

Marketing 68

Marketing Policies Privacy Education 68