PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Captivate key communities? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. – Choose your brand story theme. Together, we will.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues.

Conference 40

Conference Crisis Community Crisis Communications 40

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 67

Travel Tourism Storytelling Newspapers 67

PRSay

AUGUST 12, 2016

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. You're not alone, which is why content marketing is one of the top tracks at our upcoming, inaugural Marketing Artificial Intelligence Conference (MAICON ). What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

NOVEMBER 23, 2020

The flywheel connects marketing, sales, and service so each feeds the other, enabling brands to actually deliver on that overall experience and build momentum from an aligned, remarkable customer experience. One of my favorite slides from this year’s INBOUND conference came from HubSpot’s Chief Customer Officer, Yamini Rangan.

Technology 73

Technology Strategy System Storytelling 73

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. This goes for any business or brand, really! Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Develop a community. We needed to develop a community that was inspirational and empowering. Think of brands that have impacted you. What is the feeling that you want people to associate with your brand? Dove is a brand that gets it.

Enterprise 150

Enterprise Community Education Radio 150

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches! Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then!

Analysis 80

Analysis Case Study Brand Branding 80

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

wiredPRworks

APRIL 20, 2022

Storytelling success stories. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. With such a big client and opportunity to work with a brand like Breeders’ Cup, you have to have the right tools for the job. Testing out new tools for storytelling.

Groups 66

Groups Tools Video Storytelling 66

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. As far as what I was most proud of, I’d have to say it was the new community relations program.

Sports 113

Sports Travel Television Agency 113

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. The first showcased “Impact Startups” selected by conference organizers for their adherence to some of the UN’s 17 Sustainability and Development Goals (SDGs). Impact Startup Stage. ContentMakers Stage,jkl.

Conference 36

Conference Journalism Web Comparison 36

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. For editors, it’s a balancing act across topics, programming and community. For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution.

Pinterest 40

Pinterest Community Data Mobile 40

prTini

SEPTEMBER 10, 2015

Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with influencers, conveying stories, and activating audiences. Why do people follow brands on Instagram?

Instagram 28

Instagram Examples Tools Storytelling 28

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Or use these events to drive media relations and community conversation. Tradeshow or conference. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. The Execution.

Community 69

Community Brand Branding Education 69

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. First, we are seeing brands gravitating more towards purpose marketing, tying in specific issues related to causes they believe in and what to support. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78