Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. Would you like more case study posts? Or, of course, any combination of the above. And then we pitched.

Case Study 102

Case Study Internal International Study 102

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook.

Writing 119

Writing Case Study Study Brand 119

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

The Resolution Blog

FEBRUARY 25, 2019

The role of the business is to pull you into a brand with remarkable content. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

NOVEMBER 30, 2017

Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. The social network was not named and it’s not clear if the technology providing this belongs to Agility or another brand in the Innodata portfolio.

Media 108

Media SEO Analytics Analysis 108

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals. Among the key findings, was that business is now the most trusted institution.

Government 139

Government Survey Ethics Media 139

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Write succinctly.

Case Study 72

Case Study Writing Energy Resources 72

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

PR 20/20

JANUARY 17, 2023

Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts). Creating some kind of visual can be helpful.)

Strategy 52

Strategy How To Technology B2B 52

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around. With that being said of course, we (ex.

Data 42

Data Media Case Study Social Media 42

Buzzstream

JANUARY 30, 2020

To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

SEO 71

SEO Film Reddit Video 71

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. 5 Keys to Social Media Measurement For Every Network. How To Write LinkedIn Messages That Actually Get Read. Want more PR case studies delivered directly to your inbox? Cheers and happy reading! . Ferguson Exposes the Fault Lines Between Facebook and Twitter.

Case Study 49

Case Study Retail Resources Twitter 49

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. The 7 Best Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? 3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Brands Using Data To Generate Blog Content. Want more PR case studies delivered directly to your inbox? . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. S ign up today !

Tools 50

Tools Wikipedia Case Study Marketing 50

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry.

Marketing 49

Marketing eBook Case Study Comparison 49

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. While content strategy has always been important, more brands are waking up to how important it is. You spend a lot of time planning, writing, editing and designing content. The Worst Advice Marketing Ever Gave to Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

The Resolution Blog

JUNE 21, 2015

I feel that events like FutureComms often present some good theories, but there isn't enough 'how to' or case studies to understand how new tactics work. Links within coverage to our campaign content will not only provide a flow in a brand story it will also be a golden gateway for Google.

Google 120

Google SEO Case Study Exercises 120