Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds? Introduce the hero and the protagonist.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . Promote a case study or whitepaper.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Nominate your customers using this form.

Case Study 191

Case Study Training Writing Storytelling 191

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Training and development has also been challenging. What are the best ways to listen, engage and pitch journalists?

Media Relations 132

Media Relations Media Case Study Storytelling 132

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Education and information are important values of brand journalism. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Second, I used a variety of examples–case studies of brands bringing the trend to life. My topic: Social media trends. And finally, I tried to offer up some pragmatic advice–i.e.,

Social Media 107

Social Media Trends Case Study Media 107

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Spot brand & revenue indicators. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

Communications Conversations

MARCH 9, 2022

And, these programs can have a big impact on recruiting–which is front-and-center for almost every brand right now. We don’t have a lot of data or case studies to go on. OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers?

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Shareably storytelling/sharing. HootSuite (multiple raves, we use it and love it).

Tools 120

Tools Enterprise Analytics Case Study 120

Karen Freberg

JULY 3, 2021

I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Here are some suggestions: Take classes at your university on personal branding, social media, and more. Explore unique yet high profile partnerships that match up with your brand.

Analysis 80

Analysis Case Study Brand Branding 80

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcasters can learn from the best at Podfest Master Class: The Art and Science of Podcasting Explained.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcasters can learn from the best at Podfest Master Class: The Art and Science of Podcasting Explained.

Strategy 40

Strategy Case Study Marketing Energy 40