Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 149

Software Tools Ethics Privacy 149

Buzzstream

JUNE 15, 2020

First, we looked at budgets, because when cash flow gets tight, some of the first things businesses typically cut are PR and marketing. . Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. Popular Verticals to Pitch.

Pitching 93

Pitching Survey Ethics Report 93

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. Gift guides of most national magazines are fully booked by July 1st. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. PR FOR ANYONE.

How To 130

How To Pitching YouTube Advertising 130

Sword and the Script

MAY 7, 2024

I wrote a prediction last December for the Content Marketing Institute – and I think that’s the answer. Highlights included: There are more and more queries every day and the service has gain some 17,000 subscribers in just a couple of weeks; Using generative AI to pitch HERO queries is forbidden.

Software 85

Software Pitching Technology B2B 85

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Because of the pandemic, the majority of promotional activity for my book had to be cancelled.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Local 130

Contently - Strategy

OCTOBER 18, 2021

I first read about it in the book Humankind , by Rutger Bregman.). Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon.

Marketing 111

Marketing Storytelling Travel Corporate 111

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Agency order books are still moving, but clients are cautious. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. In the case of a digital book, you can make the first chapter available for free. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts. Press Releases. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. In the case of a digital book, you can make the first chapter available for free. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 61

Pitching Consumer How To Meeting 61

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Read every book there is about public relations. Then I will take a look or research more journalists who might be interested in the story and rework the pitch letter.

Pitching 147

Pitching Analytics Report Agency 147

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Stephen Waddington

JUNE 3, 2021

Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown. We are currently booking speakers for July and September.

Report 203

Report Energy Print Measurement 203

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 92

Community How To Marketing Data 92

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Why is it a challenge ? How to do better? Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

David PR Group

FEBRUARY 12, 2016

Back in October, I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire to get a book deal. So, if you want to get a book deal as a non-fiction author, you first need to find an agent. From there, I started targeting agents who I thought might be interested in my book.

Reputation 40

Reputation Pitching Writing Analysis 40

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Beyond PR

APRIL 26, 2018

Influencer marketing is an easy way to amplify your brand, right? To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.

Pitching 69

Pitching How To Skype Video 69

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. And now onward with this month’s PR Tech Sum. >>>

Reddit 178

Reddit Software B2B Technology 178

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

Publicity 331

Publicity Television Local Pitching 331

Flack's Revenge

MARCH 30, 2020

What should we say to customers, and the market? Should we continue to pitch the media and promote our news? There is no precedent, no play book to trot out. Others will want to jump in with ill-advised pitches. Michelle Garrett blogged about pitching media in the Coronavirus Era based on journalists’ feedback.

Crisis 199

Crisis Pitching Airlines Technology 199

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” Do you want to write a book?

Writing 40

Writing Reputation Social Media Education 40

Wadds Inc.

AUGUST 15, 2023

It is launching a crowdsourced AI #PRstack guide to the public relations market. We aim to complete this project quickly to reflect the pace at which the market is moving. Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October.

Tools 98

Tools Community Energy Print 98

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? Why the meeting is taking place. Your recommendations for the meeting.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Has marketing started to merge more now with PR? I worked in PR and did a lot of traditional pitching and working with journalists and media people.

Measurement 120

Measurement Case Study Pitching Agency 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158