OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Strong, clever language that concisely and descriptively highlights the key features of the brand/product that make it unique and/or that clearly illustrates how it is providing a solution to a need. What’s your best tip for measuring PR? weekly or monthly).

Pitching 62

Pitching Consumer How To Meeting 62

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. So, if something does arise, what should you say, how and when should you say it, or should you take a leaf from Ronan Keating’s book and say nothing at all? Staying shtum – the no comment predicament. “No

Crisis 72

Crisis How To Newspapers Reputation 72

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. The premise is that people nowadays are very different in how they buy or work with someone. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120

PR Conversations

NOVEMBER 20, 2014

Indeed, in stating what IC is concerned with, the new book does not specifically mention employee relationships listing, instead saying it focuses on “sharing information, building understanding, creating excitement, commitment and, ideally, achieving a desirable result” Both books claim to have been written as a practical manual.

Employee 77

Employee How To Internal International 77

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Make it Easy to Connect. Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

Maxim Behar

OCTOBER 19, 2023

This is their book "The Camino Way. However, the title of the book "Quick, Easy and Fun" is mine. I really wish that through this book the readers and people we know and don't know can overcome this stress that you walk a lot, you will get very tired, you will get calluses. Quick, Easy and for Fun". Maxim: Good evening.

Radio 52

Radio Travel Airlines Hotels 52

Maxim Behar

OCTOBER 19, 2023

This is their book "The Camino Way. However, the title of the book "Quick, Easy and Fun" is mine. I really wish that through this book the readers and people we know and don't know can overcome this stress that you walk a lot, you will get very tired, you will get calluses. Quick, Easy and for Fun". Maxim: Good evening.

Radio 52

Radio Travel Airlines Hotels 52

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. They have a DNA, which you can read more about in my book. “To So how do you do positioning? Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Or you could read the book that inspired our journey. Measuring coverage success - Metrics on a mountain. We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

JULY 22, 2021

It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. “That’s what everyone wants to see.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. We’ve had a measurable impact on their business and we love working with them. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

Storytelling 60

Storytelling Tourism Travel Local 60

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Books in social media have gotten more strategic, insightful, and comprehensive. We had platform based books (how to use FB, etc), but nothing really on the strategy.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. That got a big “check&# from me.

Publicity 90

Publicity How To Course Facebook 90

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Barokas

OCTOBER 21, 2020

He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb. He went on to share how these principles have helped his company thrive during turbulent times. Rewards should be measurable and impactful, but they may look different than your usual parameters.

System 88

System Viral Strategy Survey 88

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills.

Training 65

Training Ethics Data Analysis 65

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

NOVEMBER 22, 2010

Only after putting those two steps together can you begin to think strategically about what tools you might want to use and how you can therefore start being part of that open community in a purposeful way. There are a ton of books being published on community and how social media plays into that. Do share your thoughts below.

Community 82

Community Publicity Web Social Media 82

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Patagonia Books. Tindell, K. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. At the same time, know how to deal with fake news. and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59