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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

To be successful in the New PR is to identify the intersection of positioning and content marketing. They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

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The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Want to create standout content? Harmonize the two.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

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20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron makes a compelling case. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. Photo credit: Flickr, brianjobson, reflections , ( Public Domain Mark 1.0 ).

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Not as any kind of marketing tool. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. Content Marketing'

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Never worry about being double booked again! . For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Scheduling meetings can be a nightmare when juggling multiple schedules. Rev Transcription.

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.