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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

To be successful in the New PR is to identify the intersection of positioning and content marketing. They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

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The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Want to create standout content? Harmonize the two.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Not as any kind of marketing tool. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. Content Marketing'

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”