Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

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Agency Energy Crisis Management Industry 88

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb.

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Radio Print Television Local 100

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Solo PR Pro

APRIL 25, 2023

Contracts are an essential tool for your Solo PR business. This scenario would never happen, yet this happens in far too many PR businesses. One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract.

Writing 85

Writing eBook Small Business Agency 85

5W PR

OCTOBER 2, 2023

PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders. Ethics in PR Ethical PR serves as the moral compass of any profession, and PR is no exception.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Solo PR Pro

OCTOBER 31, 2023

As a solo PR Pro, you have the freedom and flexibility to remain truly solo or scale your solo PR business by adding contractors or employees. Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route.

Agency 68

Agency Publicity Training Financial 68

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

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Blogging Case Study Social Media Instagram 282

5W PR

JANUARY 17, 2024

As expected, AI was EVERYWHERE this year. ADAM, a barista robot from 5W client Richtech Robotics that was serving up fresh, hot, free coffee right on the show floor that could be customized to exact specifications. While you’re building the future, our agency is built for getting you noticed now. One of the darlings?

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Trends Healthcare Technology Consumer 78

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. How To Handle — and Avoid — Late Payments as a Solo PR Pro. Dealing with a client who has missed a payment is no one’s favorite thing.

Blogging 91

Blogging Small Business Tools Journalism 91

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer.

Marketing 140

Marketing Travel Storytelling Healthcare 140

5W PR

SEPTEMBER 18, 2018

As a result, PR professionals must be on the lookout: creative thinking is essential to help clients stand out amid the noise. Here are three ways the skyrocketing rise of this digital currency is influencing the PR sphere: Cryptocurrency is an evolving language. Some have never worked for a company before. Read your audience.

Education 166

Education Government Agency Technology 166

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Shift Communications

AUGUST 15, 2022

By Tina Charpentier, EVP, Client Experience. As we move toward something that resembles life before COVID, we are starting to hear more clients declare, “Ok. Has the annual PR plan reached the end of its useful life? From PR Plan to PR Planning. Let’s get back to our annual planning.”. Don’t get me wrong.

Energy 78

Energy Leadership Measurement Agency 78

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. What’s on our holiday PR wish list. Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides.

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SEO Pitching Agency Exercises 200

The Hoffman Agency

MARCH 8, 2024

Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media. He recently spent time with The Hoffman Agency to talk about more meaningful pitching and shared some enlightening takeaways. Is this idea from a client or did it come from the agency?

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Pitching Media Agency Writing 41

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. Here are a few ways PR agencies should be using tech tools and other resources.

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Pitching Tools Agency Resources 136

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What was your client’s reaction to this?

Report 83

Report How To Ethics Nonprofit 83

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. You imagine having complete control over what clients you work with. agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. We never want a client to be asking, “what’s next?” A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program.

How To 136

How To Leadership B2C Agency 136

5W PR

JUNE 20, 2023

This approach fosters empathy, inspires hope, and assures potential clients that they aren’t alone. The same is true for their limitations and the expected outcomes. It can ensure that individuals seeking help have realistic expectations. Share testimonials that humanize the experiences.

Marketing 88

Marketing How To Ethics Insurance 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. Ad Tech Industry Changes Drive PR Opportunities. These changes set up occasions for lively public discussions for clients. But what can we expect in 2020? CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Additionally, many types of PR work together to build the brand’s image.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? Your expectations are unrealistic.

Energy 168

Energy Measurement Media Relations Local 168

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.

Writing 177

Writing Pitching Report Industry 177

5W PR

DECEMBER 6, 2018

In this week’s 5W Spotlight, we sat down with Nicholas Koulermos, Associate Vice President of Corporate, to discuss his journey into the PR industry. His advice for people looking to get into PR? Live and breathe your clients…” Read the full interview below! . What inspired you to get into PR? Joe Biden…sort of.

Public Affairs 100

Public Affairs Sports Training Interviews 100

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I’ve been approached dozens of times through the years and never seriously considered selling the agency.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151

Software How To SEO System 151

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. PR is all about sharing the right information with the right people and at the right time. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

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Interviews Publicity Technology Social Media 98

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Has marketing started to merge more now with PR?

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Measurement Case Study Pitching Agency 120

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP.

Brand 88

Brand Branding Apparel Fashion 88

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. Is PR Right for me?”

Media Relations 150

Media Relations Media Pitching Television 150

Prohibition

NOVEMBER 8, 2021

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232