ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . But what if you have no news?

How To 334

How To Media Healthcare Survey 334

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community.

Blogging 282

Blogging Case Study Social Media Instagram 282

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

NOVEMBER 28, 2023

It goes beyond being a virtual resume. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. The headline should reflect the user’s current role and a bit about what they do. Users can also include endorsements from connections, which adds credibility. List all skills.

LinkedIn 88

LinkedIn How To Course Ethics 88

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. You can learn more about Megan here. How has that changed agency work? About #PRStudChat.

Community 184

Community How To Media Ethics 184

Flack's Revenge

FEBRUARY 21, 2019

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. You Don’t Need PR if you have a Great Product. Just hire the right firm with the right relationships, that’s your ticket to PR success.

Agency 168

Agency Writing Blogging Report 168

Deirdre Breakenridge

MAY 1, 2019

ET for a Twitter chat session on “Careers in Public Relations.” Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field. Build for us the bionic PR and comms pro of the future!

Publicity 202

Publicity Community Blogging Twitter 202

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Deirdre Breakenridge

FEBRUARY 15, 2017

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

MARCH 8, 2017

Content gets your audience’s attention. Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. Do you have a content strategy in place? Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond.

Brand 254

Brand Branding Web Content Marketing 254

Deirdre Breakenridge

DECEMBER 6, 2016

ET to discuss how Millennials can find success through unconventional career paths and passion projects. Jessica spent six years in corporate PR before launching her own business. Today, Millennials can take a different approach to business by finding unconventional opportunities after they graduate.

Community 150

Community Twitter Corporate Groups 150

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. Is PR Right for me?”

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. I asked several veteran PRs who were able to parlay a single internship into a career how they did it. Be noticed.

Internal 160

Internal International How To Skype 160

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. You can learn more about Martin here. Where can they learn them?

Community 148

Community Big Data Media Resources 148

5W PR

MAY 4, 2023

It goes beyond recalling the past; it taps into people’s profound emotions. When executed correctly, it can enhance customer relationships and drive sales. Positive Association These marketing tactics can also create a positive association with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

JANUARY 10, 2019

In this week’s 5W Spotlight, we sat down with Justin Chinich, Senior Account Executive of B2B Tech, to discuss his journey into the PR industry. His advice for young PR professionals? Don’t be afraid to go beyond the boundaries of your comfort zone.” What inspired you to get into PR? What was your first gig in PR?

B2B 74

B2B Agency Resources Interviews 74

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Immersion is key to great PR. Get your PR plan together.

How To 136

How To Leadership B2C Agency 136

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend.

Industry 52

Industry Real Estate Healthcare Tourism 52

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations. No doubt, doing good work will generate referrals, no matter what the industry. Photo courtesy of Unsplash.

Advertising 52

Advertising Advertising Leadership Reputation 52