Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog? PR FOR ANYONE.

Publicity 225

Publicity Marketing YouTube Video 225

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. When it comes to building trust and credibility, PR is king. PR Tips for Small Businesses. Companies that are good at PR are preferred by journalists and editors because they understand the PR business.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Flack's Revenge

MARCH 30, 2020

These are the thoughts you might have, if you work in PR in the Age of Coronavirus. Should we continue to pitch the media and promote our news? I thought I’d offer the following tips, based on what I’m seeing and believe. Yes, PR, you are an essential business function. It’s dark in here. There you go.

Crisis 199

Crisis Pitching Airlines Technology 199

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Deirdre Breakenridge

JUNE 12, 2018

He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. By participating in #PRStudChat you’ll learn the benefits of communicating research through content on a blog or in the media, which includes: Increasing in research citations. Is PR Right for me? ” What’s the value?

Communications 150

Communications How To Case Study Community 150

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR Fuel

OCTOBER 14, 2022

Would you like to learn more about great PR tips and techniques you can implement for your small business? This guide will tell you all there is to know about how you can achieve small business success through these PR tricks. The Best PR Tips for Your Small Business. If so, then keep reading!

Small Business 88

Small Business Community Local Social Media 88

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. We solicited commentary around this question from PR professionals that took the survey to find out. Yet some of the other answers might surprise you: “Journalists are increasingly strident toward, instead of partnering with, PR professionals.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. To me, strategy has always been about the “how” of accomplishing PR goals.

Strategy 265

Strategy How To Resources Employee 265

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. This reflects a greater trend among many organizations in promoting youth engagement. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

MARCH 16, 2022

Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves. Tips for Gearing up for a Media Interview. Get plenty of rest and eat a good meal before your interview, so that you are at your best during it.

Interviews 103

Interviews Media Report Company 103

5W PR

JULY 14, 2023

Seasonal offers Summer is the perfect time to introduce seasonal promotions and offers to entice customers. They can highlight these promotions in their outdoor furniture advertising campaigns. The post Best Practices for Promoting Outdoor Furniture this Summer appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. What is the best format for a media kit? Doctor Spin | The PR Blog.

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

PRSay

JULY 16, 2019

With the help of a cutting-edge animation team, all they’re doing is taking one of their best stories and reviving it for a new generation. If Disney can do this, then why can’t PR pros do the same? Best of all, the new content will use fewer resources than similar pieces created from scratch. Try a new medium. Who knows?

Content Marketing 161

Content Marketing Infographics SEO Video 161

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Use free PR and media tools. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

Prohibition

MARCH 10, 2023

Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way. In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive.

Facebook 62

Facebook Video How To Mobile 62

wiredPRworks

MAY 23, 2022

17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. Because every other entry had one tip. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and.

Blogging 104

Blogging Survey B2B Analysis 104

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Consider: Commenting on local professional super networkers posts. Don’t promote yourself in the comments. Don’t promote content you’ve written. What if your dream job was to work in PR at Target.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

5W PR

JANUARY 18, 2021

The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase. Here are even more tips. Here’s where a CTA mentioning a sale or special promotion can spark attention and action. Here are a couple more helpful tips.

Consumer 88

Consumer Google Mobile Instagram 88

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. So, if you still thought LinkedIn was only good for searching jobs or candidates, read on for our top 10 ways to use it for PR and branding. Is it up to date? Always be linking.

LinkedIn 159

LinkedIn Groups Community Leadership 159

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. All the great branding exercises and investment mean very little if there’s no significant promotion going on. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

Cision

JUNE 21, 2016

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time. Always bring your best game. Own your story.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. But don’t get too promotional.

Infographics 120

Infographics eBook Content Marketing Video 120