Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching. based PR professionals in 2020.”

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I’ve kept notes about all of the things that make it harder than they need to be. media@team.com ).

Company 98

Company Survey Pitching Report 98

MaccaPR

OCTOBER 10, 2022

By gaining a better understanding of what strategies are making the biggest impacts, your brand can build better, stronger influencer relationships and campaigns. Here’s what I learned on behalf of Maccabee PR and its clients: Authenticity is key with influencers. Would you head into your 9-5 job with messy hair and PJs on?

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., There’s never been a better time to present an organization as a collective of smart and thoughtful people. Photo courtesy of Pixabay.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JUNE 4, 2022

My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. It wasn’t PR, but I like the work and I thought consulting might open up new opportunities. >>> Do you work in communications, PR, public affairs, marcom, or a related field?

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. It’s not harder for smart marketers. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

SEPTEMBER 16, 2020

Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! If you aren’t familiar, you can read more about PR 20/20’s proprietary Point Pricing model here. Be Smart About Your Data.

Strategy 72

Strategy Marketing Data Software 72

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q.

Measurement 102

Measurement Blogging Tourism Social Media 102

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Expect big things from this OU grad turned NYC PR girl.

Meeting 67

Meeting Social Media Construction Creativity 67

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Developing content. And, distributing content. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Beyond PR

OCTOBER 4, 2016

With more of us turning to earned media tactics like press releases, it’s essential to not just talk about content distribution, but instead focus on the smart approach to content distribution. Although most press releases should be distributed to the media, an online-only distribution makes more sense for other content.

Strategy 96

Strategy How To Software Media 96

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? A well-written brief that provides your PR team with the right information will actually save you time in the long-run. There is no one way to write a PR brief, but here are 9 elements that fit most situations. How can PR help? Do they read popular blogs?

Writing 100

Writing How To Measurement Advertising 100

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

How To 83

How To LinkedIn Tools Google 83

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Journalistics

SEPTEMBER 9, 2021

There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking… what other PR tools are out there that people have never heard of?

Tools 52

Tools Engineering Interviews Social Media 52

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. The skills that make me really bad at coding, make me really good at empathy”.

Case Study 50

Case Study Privacy Data Technology 50

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? 9) Pat Flynn. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. Welcome to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips?

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

DECEMBER 12, 2017

I genuinely enjoy the process of making predictions – and I find it intellectually stimulating to read those offered by other smart people. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

prTini

SEPTEMBER 29, 2015

Yet, media relations is still one of the most effective tactics a PR pro can leverage to ensure the right message is communicated to the right audience at the right time. And that’s what smart PR is all about, right?!). Making a point to establish relationships with reporters before you pitch them is a given. Immediately.

Resources 28

Resources Pitching Media Relations Twitter 28

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help support the operations of Solo PR Pro if you purchase through them (my techie guru thanks you!

Tools 78

Tools eBook Print System 78

Communications Conversations

NOVEMBER 11, 2022

After all, who doesn’t like to talk about their life, their career and what makes them happy and interesting? Other times, it meant being a guest on my blog or the podcast. But, you have to be smart about how you approach them. The people always making asks of you. ” You know the people.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Communications Conversations

DECEMBER 5, 2019

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). And, she was recently hired by Amy Bear Smith , someone I’ve long thought was pretty darn smart. So, I thought, why not feature her here today as a PR Rock Star?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since.

Analytics 67

Analytics Report Technology Pitching 67

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. We constantly ask ourselves, “Does this help the PR industry move forward?”

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

AUGUST 1, 2016

Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. I’m super-thrilled that our very first Spotlight shines a light on Elise Perkins , someone I’ve known from the DC Social PR scene for a few years now. Why do you care about Social PR?

Course 0

Course Television LinkedIn Banking 0

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Sword and the Script

DECEMBER 13, 2016

Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. .

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

MARCH 2, 2017

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. I’m consciously making education and training a priority , so that I actually learn from the 5+ online training/coaching products/programs I invested in last year.

Training 40

Training Banking Twitter Education 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Today is Women’s Equality Day in the U.S., These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Today is Women’s Equality Day in the U.S., These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40