ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. Media training. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. You can always consider things like a blog post, social post, or an email blast.

Writing 98

Writing How To Print Corporate 98

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

5W PR

JUNE 7, 2023

This may include writing, communication, organization, and time management skills. Reading Industry Publications and Blogs To succeed in the PR industry, it’s essential to stay informed about trends and current events. Being Open to Learning The PR industry is constantly evolving, and there’s always something new to learn.

How To 88

How To Internal International Trends 88

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it.

Pitching 62

Pitching Mobile Examples Study 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

Internal 310

Internal International Meeting Leadership 310

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 94

Publicity Ethics Analysis Data 94

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often.

Strategy 86

Strategy Brand Branding Leadership 86

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Offleash

JULY 19, 2023

If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PRSay

APRIL 19, 2021

Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? . You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. But that will end up hurting you in the long run.

Media 197

Media Newspapers Google Energy 197

Newsfile

FEBRUARY 28, 2024

company website, blogs). Spokesperson Training : Equipping designated spokespeople. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. How Do You Pitch the Media ? sponsored posts). news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stuart Bruce

MAY 22, 2017

I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The vast majority because they are irrelevant or really terrible pitches. The best thing about the pitches is they provide me with lots of great examples to use in training courses… of how not to do it.

Google 79

Google Crisis Pitching Training 79

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process.

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 135

Pitching Interviews Video Report 135

MaccaPR

AUGUST 18, 2020

With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” As I write this post currently, we’re closing in on unthinkable 20% unemployment. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. It’s first-come-first-serve.

Publicity 106

Publicity Communications Local Resources 106

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And that’s the only way our field will progress.

Pitching 60

Pitching Measurement Writing Twitter 60

Landis PR

MAY 31, 2022

Thanks to the internet, many online training courses and tools allow you to gain experience and knowledge at your convenience. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Maybe consider it! Never stop learning.

Communications 52

Communications Software Interviews Journalism 52

Bad Pitch Blog

AUGUST 27, 2008

Writing is one of the most critical skills in public relations. And let''s face it, everyone’s writing can improve. 1) Word of the Day | Daily Writing Tips The odds of referencing a pyrrhic victory in a pitch is slim at best. 4) What if your writing sucks? But the more words you know the more options you have.

Writing 42

Writing Storytelling Pitching Training 42

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics.

Publicity 174

Publicity Leadership Corporate Agency 174