Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. When and how was it conducted?

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JULY 28, 2021

They’re cooling their heels with your blog post at the doctor’s office — when their name is called. In the study, web visitors understood: 39 percent of what they read on a desktop screen. When the bureau printed the exact same web pages and left them in employees’ cubicles, accuracy increased by 42 percent.

Mobile 200

Mobile Web Writing Training 200

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication. Press releases and white papers bridge the two.

How To 113

How To Media Print Infographics 113

Wadds Inc.

AUGUST 10, 2023

There are also occasional eureka moments when a single study either supports or destroys a hypothesis. It was based on marking up books or printed copies of research papers. It takes a few months to think like an academic and scan a paper for the key argument, abstract, method, research study, and conclusion.

System 98

System Software Enterprise Tools 98

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. Both the campus and the blog are less active than normal. It’s August.

Study 71

Study Education Blogging Print 71

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point?

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

DECEMBER 19, 2017

According to a study conducted by Content Marketing Institute and MarketingProfs, not having a content marketing strategy is the death knell for most people’s content marketing efforts. In fact, the study found that 60 percent of businesses with a documented strategy will get results. You’re likely to close 14.6

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 178

Reddit Software B2B Technology 178

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. Flipagrams posted on Instagram just may be our new photo albums….

Print 150

Print Video Technology Software 150

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Today, audiences turn to blogs, online reviews and social media before making decisions. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. But you can still use the DA to guide your content strategy. Embrace the fact that trust is vital to your success as a brand.

Leadership 147

Leadership Engineering Enterprise Social Media 147

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Personalized content can lead to higher transaction rates. Contact us for more information and to discuss your specific needs.

Engineering 100

Engineering Writing Mobile SEO 100

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Case Studies event case studies PR case studies verizon PR verizon PR case study'

Case Study 131

Case Study Wireless Company Local 131

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. It’s titled as a study of the future of public relations. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity. Thanks for stopping by.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

OCTOBER 24, 2017

After reviewing the study, I offer these six takeaways based on the data: 1. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. How to Generate Media Referenceable B2B Customers with a Blog. Blog about it. Print it out and mail it out to your ABM targets.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Mindful Marketing

FEBRUARY 8, 2019

.” The FDA, which regulates food labeling, continues to allow food manufacturers to print “whole grain” on the front of their packages without any absolute or relative reference information , i.e., how many grams of whole grain the product contains or how much whole grain there is relative to refined flour. ” x 4.5”)

Print 80

Print Consumer Exercises Groups 80

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print has ceded to digital in all but a few niches. It’s the largest ever study of its kind.

Social Media 73

Social Media Print Study Advertising 73