Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Tell them the exact page you are referring to on their site.

Pitching 62

Pitching Mobile Examples Study 62

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Some of us laughed, but I blogged about this after Dan died, because, as self-evident as it was, that simple mantra has stayed with me. What I like to do is keep a priorities list and refer to it at the beginning of each day. Dan had a rambling, shouty style and he closed his remarks by crying out, “Hire smart people!” Dan was right.

Internal 310

Internal International Meeting Leadership 310

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. How Do You Pitch the Media ? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.” This is also referred to as passive link building.

How To 62

How To Google SEO Pitching 62

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. It''s about writing subtleties. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Landis PR

FEBRUARY 28, 2022

Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. You finally get a response and you click to open the message with baited breath.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

JUNE 20, 2016

Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Shared media often refers to social media and includes retweets, shares, likes and more. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” AI-assisted pitches. “AI CommsTech does seem like the broader category. This the PR space.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Align your media pitching and your editorial content calendar to keep your message focused. What are the keywords coming up in searches that lead to your blog or website?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 4, 2020

c) What makes a great pitch? Data from 16 million emails via Kate Bystrova & Prezly The company examined pitches sent through its system in 2019 and found the most successful were pithy, targeted and included images. * * * Do you work for a company that develops software for the PR profession?

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

DECEMBER 23, 2014

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

How To 52

How To eBook Wikipedia Viral 52

Waxing UnLyrical

SEPTEMBER 13, 2013

Your first contact doesn’t have to be a pitch. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Always remember to write for the reader and keep the reader’s needs above your own. Utilize Social Media.

Strategy 105

Strategy Pitching Twitter Community 105

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 68

Analytics Report Technology Pitching 68

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

NOVEMBER 16, 2023

This refers to a lack of concentration or direction in thought processes. This refers to using mental shortcuts or rules of thumb to make quick, efficient judgments. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings.

eBook 52

eBook Analysis System Data 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 115

Software Tools Publicity System 115

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Refer to your contract! Do not forget this step! Righting the ship: When influencers go rogue Let’s face it. Even the best planned programming can go rogue.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Sorry, was that one of those irrelevant, lame jokes you were referring to? Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind. Journalists receive hundreds of PR pitches every day. A Greeting.

How To 72

How To Pitching Writing Social Media 72