PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views. Now back to you.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. This week, we’re walking you through the mechanics of developing a strong business case for PR.

How To 396

How To Measurement Data Writing 396

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars. Think with Google is the most comprehensive of the three Google subsites we’ve outlined.

Google 98

Google Data Pitching Tools 98

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. “Now that we have social media, how about replacing that with a Twitter pitch? Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. But insofar as presenting your story idea as credible – because that’s important to journalists in this survey – it’s worth considering. Be professional; always.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

SEPTEMBER 25, 2019

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 48

Pitching Crisis Creativity Communications 48

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Why should the editor care?

Pitching 70

Pitching Media Employee Privacy 70

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. 3 – Don’t Drop the Mic.

Engineering 383

Engineering System Hotels Television 383

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” Instead, they’ll focus on crime and breaking news.”

Report 102

Report Automotive Media Local 102

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Action PR

OCTOBER 29, 2019

After pouring hours of effort into a perfectly crafted presentation, finding out that your prospective client went with “the other guy,” can be demoralising. Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. However, now is not the time to sulk. Seek feedback.

Pitching 40

Pitching How To Energy LinkedIn 40

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

Bad Pitch Blog

DECEMBER 17, 2010

Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job. I linked it to an ad-specific landing page on my blog.

Pitching 61

Pitching Interviews Blogging Google 61

Cision

APRIL 14, 2017

Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers. Influencer outreach should begin well before a pitch leaves your outbox. Discover more about the influencer before you pitch them.

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. The results present a stark contrast to the number of marketers that are using AI. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

5W PR

FEBRUARY 28, 2024

Think of this as the company’s elevator pitch with some festival flair. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. My Earned Media Strategy Group colleagues and I are also involved in business growth, sharing media expertise & playing a part in presentations for prospective new clients. What information do you always make sure to include in a pitch?

Media 94

Media Sports Agriculture Pitching 94

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158

Ethics Banking Pitching Analysis 158

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Data 88

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Prakkypedia

OCTOBER 4, 2016

No matter the number, there are things you can do to make the most of your presentation and leverage the effort you’re putting in. Here are 20 ideas for you: Pre-presentation. Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. During your presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first?

B2B 148

B2B Marketing Content Marketing Course 148

Cision

JUNE 2, 2016

In case you missed the event, here are five takeaways from Harris’s presentation on why it’s important to start incorporating behavioral data into the mix: 1. In her blog post , “ Behavior Is the New Black ,” Harris highlights the success of Warby Parker’s communication strategy which focused on the people’s behaviors.

Data 120

Data Conference Measurement Pitching 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. For example, Ian suggests leveraging the 77 percent of American journalists who blog. Get our free pitching best practices tip sheet!

Social Media 120

Social Media Media Pitching Media Training 120

5W PR

JUNE 15, 2022

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.

Brand 88

Brand Branding Consumer Pitching 88

5W PR

OCTOBER 28, 2020

In fact, we are more likely to remember information when it is presented in story form. Once the brand understands its target, communicators can effectively present something familiar to the market, transitioning the interaction from a transaction to a connection. Responsibility.

Energy 88

Energy Pitching Storytelling Brand 88