Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

PR in High Definition

MARCH 4, 2019

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. Huawei Mate X – the future of phones. aspect ratio and resolution of 2480×2200.

Mobile 48

Mobile Technology Wireless Travel 48

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. This year was also an exceptional one for the Bianchi Biz Blog. 7 Myths of Automotive Supplier and Vehicle Technology PR.

Blogging 96

Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community.

Automotive 97

Automotive Technology Communications Mobile 97

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Websites not optimized for mobile are now at a significant disadvantage in search rankings.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

JUNE 7, 2021

Customers will receive updates directly on their mobile devices. WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 178

Reddit Software B2B Technology 178

Ronn Torossian

JANUARY 8, 2016

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The post Using SMS Text Messaging Within Your Marketing Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It is estimated that globally around 16 million text messages are sent every minute.

Marketing 150

Marketing Mobile Technology Tools 150

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. In the last year, we have seen one of the largest labor market shifts in history. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. But thankfully there are innovative technologies and initiatives to help.

Technology 78

Technology Trends Employee Mobile 78

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. Author: Jaclyn Bussert.

Technology 87

Technology Automotive Trade Shows Hotels 87

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Technology helps it scale. A version of this post first appeared on the Crenshaw Communications blog. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Onclusive

SEPTEMBER 16, 2019

The Earned & Social Media Analytics report is accessible to current Business Wire customers as part of its Global-Mobile-Social-Measureable (GMSM) suite of services, and is delivered via a fully interactive, dynamic dashboard within the Business Wire NewsTrak system. Onclusive maintains the largest media database in the world.

Analytics 312

Analytics Media Measurement Mobile 312

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing communications professionals.

Mobile 60

Mobile SEO Guidelines Software 60

5W PR

JULY 21, 2023

By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

How To 100

How To Insurance Insurance LinkedIn 100

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Not optimized for mobile Nearly 60% of website traffic comes from a mobile device.

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. Be sure to check back for the final PACE Award blog where we share best practices and key insight.

Automotive 80

Automotive Mobile Technology Social Media 80

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Golin provides effective solutions and reaches diverse global markets to best represent brands. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172