Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Journalists criticise this practice as it obstructs investigative reporting and undermines information transparency.

Interviews 59

Interviews Media eBook Journalism 59

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 102

Survey Report Media B2B 102

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. Fewer reporters, high turnover of journalists, lack of beat reporting,” said another.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . So what should you do when you are ghosted by a reporter? Timing is key. Don’t take it personally .

How To 321

How To Media Report Pitching 321

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage.

Interviews 60

Interviews B2B Media Report 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. 3) 10 PR Tactics Reporters Hate. This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how? SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government Internal 105

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”. In some cases, it might be apathy, fear or even distrust of the media. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Typically these briefs should include: The reporter, background and links to any social profile.

Interviews 60

Interviews Media Fashion Report 60

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis.

Resources 121

Resources Publicity Reddit Interviews 121

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. A while back I was having trouble reaching one reporter for a client. In this case, I couldn’t get a reply from this reporter. Paid media fuels earned media.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. Case studies make for excellent blog posts too. click image for higher resolution) 3.

Case Study 124

Case Study Study Company B2B 124

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 116

Company Publicity Leadership Pitching 116

Sword and the Script

SEPTEMBER 18, 2018

The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 69

Media Relations Media Insurance Insurance 69

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. The public values journalism, and people are moving to media channels they trust. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Then, if a client is immediately needed for approvals, interviews, etc., Have easy access to a content library of pre-approved commentary from company spokespersons, compiled pitches, data reports and, if applicable, company blogs. they’ll understand and deliver,” shares our own Chris Harihar. .

Trends 293

Trends Pitching Agency B2B 293

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” And in reporters respecting the role of PR professionals as managers of that relationship. It starts with research.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

JANUARY 8, 2024

I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword! What advice do you have for PR people that want to pitch you or your publication? Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Polaris

DECEMBER 11, 2014

As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. In my experience, clients can be quick to raise concerns about errors in media coverage. and they frequently expect a correction or even a media retraction.

Apparel 123

Apparel Media Ethics Interviews 123

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 83

Meeting Automotive Media Transportation 83

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. Click on the image below to view the full PDF.

Ethics 112

Ethics Industry Publicity Analysis 112

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. RepTrack monitors “seven key drivers of reputation” one of which is media coverage.

Instagram 140

Instagram Technology Resources Employee 140

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52