5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

Corporate 139

Corporate Blogging Banking Measurement 139

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.

Media 370

Media Comparison Software Enterprise 370

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time! Erica Sunarjo.

Local 65

Local How To Internal International 65

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

Internal 48

Internal International Company Local 48

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners.

Print 105

Print Marketing Real Estate Automotive 105

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Presspage

JULY 17, 2023

In today's interconnected world, where businesses transcend geographical boundaries, it is crucial to have a robust global communications strategy that ensures consistent messaging, brand integrity, and local adaptation. This streamlines processes, reduces costs, enhances efficiency, and ensures consistent brand messaging.

Strategy 78

Strategy Communications Local Tools 78

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Seeking local opportunities Consider looking for internships with smaller, local businesses or non-profit organizations. Schedule meetings with them to discuss goals and ask for recommendations.

How To 78

How To Local Interviews Resources 78

5W PR

JUNE 27, 2023

Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. Marriott International is another leading mass-market hotel group. These boutique hotels often integrate local art, cuisine, and design elements to provide a memorable and curated stay.

Hotels 78

Hotels Groups Travel Marketing 78

Communications Conversations

JULY 14, 2016

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead. I see four big reasons: Easier to outsource than produce internally.

Internal 60

Internal International Resources Banking 60

Presspage

JULY 11, 2023

Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences." Reem highlights the comprehensive nature of content management within her team, encompassing both global and local aspects.

Strategy 60

Strategy Communications Local Technology 60

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I feel that as a design intern, the PR experience I gained is a huge asset, and has helped me to grow as a designer. Everyone communicated and worked together, and as an intern, people were incredibly patient with me.

Internal 68

Internal International Guidelines Agency 68

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. The dog sitter has written a blog post you should read. The same holds true for internal communications. In times of crisis, the need to communicate can feel like an ongoing requirement. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Crisis 218

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. And aside from wider media, your own internal channels should start utilizing video and social distribution to maximize reach (though for thought leaders, the in-depth written articles will always be important).

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

APRIL 23, 2019

revenue growth year-over-year, client growth or new clients, new international offices, etc.). Relevant industry media, of course, should be pitched and local media are another option. Similarly, local media need to be told your company is “based in” whatever city you reside in. All should be touted.

How To 149

How To B2B Pitching Storytelling 149

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. My name is Laura Harris. I am currently a news anchor and automotive reporter for NEWSnet.

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

AUGUST 10, 2023

Engaging with local influencers or brand ambassadors from the target culture can also lend authenticity and credibility to marketing efforts. Language and translation When targeting international markets or multicultural audiences, pay attention to language and translation. Appropriation can be offensive and disrespectful.

How To 78

How To Marketing Training Groups 78

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68