ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data.

Communications 383

Communications Tools Google Resources 383

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Brand Branding Video 72

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

PR 20/20

FEBRUARY 7, 2023

Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Blog posts A blog is great for addressing your prospective customer's specific pain points. The best way for a user to understand their problem is through research.

Examples 52

Examples eBook Infographics Analytics 52

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. It is also a good resource to keep you on track when you are tasked with content marketing. It is also a good resource to keep you on track when you are tasked with content marketing.

Infographics 40

Infographics Writing Content Marketing Education 40

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 13, 2017

That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. That means following a few key strategies to increase the chance of earned media pick-up. Use a trusted distribution service.

Media 210

Media Automotive Resources Product Launch 210

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Consider that the goal is not to immediately sell products or services, but rather to be known as a respected, trusted resource. Commitment: Think about your commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. — Resource Page Outreach Resource pages are pages that list multiple resources in the form of links.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. It’s all a matter of placing resources where they have maximum impact. Ramp up the reactive media.

Infographics 149

Infographics Retail Resources Employee 149

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Best of all, the new content will use fewer resources than similar pieces created from scratch. Reframe it for a new audience. Connect with Lisa on Twitter: @LisaArledge.

Content Marketing 161

Content Marketing Infographics SEO Video 161

ReimaginePR

SEPTEMBER 12, 2016

That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. Here are 10 graphic design tools and resources to help implement your visual content strategy. Infographics – Infographics are popular on social media channels because they’re snack-able. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Cision

JANUARY 11, 2017

You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average. List posts. What posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? They will also be used as images in guest blog posts. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. This approach not only informs but also positions your brand as a knowledgeable resource in your industry. Importantly, this emotional connection is something that any brand can match.

Examples 116

Examples Energy Retail Product Launch 116

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? They will also be used as images in guest blog posts. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

Communications Conversations

JANUARY 11, 2018

Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Video still requires substantial resources. But, that’s going to completely overwhelm the average social media user.

Consumer 104

Consumer Print Reddit Video 104

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 75

Strategy Media How To Infographics 75