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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines.

Media 104
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176
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How To Create Interesting Digital Content For A “Boring” Industry

Cision

People will always think an industry they can’t relate to is boring — that’s why only people in the ball bearing industry would likely subscribe to a magazine called Ball Bearings Monthly. Infographics can be especially useful because they explain complex topics with the use of visuals. Brainstorm Related Topics.

Industry 222
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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. The prospect that subscribes to a blog, and makes a purchase a year later, will have easily received 50 pieces of content if you are publishing content consistently. It works too.

B2B 113
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6 Must-Know Blog Trends for Your Brand (Part Two)

MaccaPR

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48
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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Download the report!

Trends 105
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Lesson 3: Promoting Your Products, Services, & Content with BuzzStream

Buzzstream

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Show you’ve actually read the blog.