Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. For example, let’s say you’re getting married and you’re looking at venues for your wedding a year out.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.

Financial 111

Financial Industry Report Insurance 111

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter chats.

Google 40

Google Trends Community Twitter 40

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JUNE 11, 2020

For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories.

Film 180

Film Small Business Pitching Comparison 180

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. Long form blog posts? Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. What Adobe has done with CMO.com and CDW with BizTech Magazine , for example, are notable proof points. I have followed Lee’s blog for a very long time – probably longer than any other marketing blog I still read consistently.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. maybe my Mom reads both?) Reflex Marketing.

Marketing 42

Marketing Print Guidelines Wikipedia 42

MaccaPR

OCTOBER 17, 2016

This post will show you some great examples of successful corporate sustainability reports from General Mills and GNP Company, among others, and direct you to some corporate sustainability report resources while giving four insider lessons that will help you to not only survive, but thrive through the creation of a sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Have you enabled comments on your company blog and YouTube channel? Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. There are examples offline and online in almost every market.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Example: Matching Search Intent to PR. Let’s take the organic traffic from my personal blog as an example. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60