Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Blog About It. A great way to boost the exposure of your press release posts is to blog about them.

Social Media 63

Social Media Media Mobile Infographics 63

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Banking Infographics 193

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 93

How To Tourism Fashion Travel 93

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. The largest content event there is, our team always sends a lucky few to Content Marketing World. See what our team took away from the event. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Click thumbnail image below to view press release Key Takeaway Follow Amazon’s lead by using press release examples that promote special events or sales. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. SelfMade digitally styles entrepreneurs and SMBs to help grow their brand on social media. It was created with Instagram in mind but can be applied to any social platform.

Tools 147

Tools Radio Data Instagram 147

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Do buyers really consume 50 pieces of content? It works too.

B2B 114

B2B Consumer Marketing Survey 114

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. For example, a potential new member in the awareness stage will be attracted to different content than a potential event sponsor in the decision stage.

Marketing 69

Marketing eBook Resources Tools 69

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. A digital/social media star. A backup content creator. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. For example, here are the guest post guidelines from the Hubspot blog. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

5W PR

APRIL 21, 2021

Social Media Strategies. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Another great way for companies to build a bigger social media following is by actively participating in social conversations.

Creativity 88

Creativity Strategy Marketing Infographics 88

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. .

Infographics 103

Infographics Radio Instagram Sports 103

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Take the byline and convert the information to a blog post. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Announcing Newsworthy Content.

Infographics 105

Infographics SEO Writing Pitching 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Social media posts Use social media to share industry news, tips, and relevant information with your audience.

Examples 52

Examples eBook Infographics Analytics 52

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts. Invitations to events. Access your copy here. images, 44.6%

Report 52

Report Trends Media Infographics 52