Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Customers, investors, employees and government regulators are all looking to work with companies that are committed to ESG and making the world a better place. ESG: Where to Start.

Automotive 97

Automotive Technology Communications Mobile 97

Buchanan PR

MARCH 10, 2022

Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!) And, if you really want a challenge, take the quiz at the end of the blog to truly test your Gen Z slang knowledge! labor force by 2030. Start Quiz.

Employee 52

Employee Communications Groups Journalism 52

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #2 will be announced next week. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 95

Internal International Communications Employee 95

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates. If you are nervous about whether you can actually apologize, at least say “I’m sorry for the emotion.”

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. Companies may now be more inclined to evaluate the impact of AI on their employees and society at large, taking steps to mitigate negative consequences.

Ethics 62

Ethics Television Film Technology 62

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. How is Substack different from a blog? What kind of writers are on Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Institute for Public Relations

JANUARY 2, 2024

This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. New technology has created different challenges for all types of organizations.

Internal 116

Internal International Communications Technology 116

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

Practical Law Construction

DECEMBER 1, 2020

In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted. The impact of BIM on copyright licensing strategy. Should a copyright licence be subject to the payment of fees?

Construction 52

Construction Technology Course Blogging 52

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. By providing accessible work environments and accommodations for disabilities, companies can create a more inclusive workplace that benefits all employees.

Internal 88

Internal International Transportation Employee 88

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. And promoting timely and transparent communication with stakeholders, including customers, employees, and investors helps to do just that.

Strategy 193

Strategy Reputation Banking Infographics 193

Shift Communications

OCTOBER 21, 2015

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. Marketing Analyst, Marketing Technology. And you’d be right.

Technology 60

Technology Analytics Google Video 60

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

PR 20/20

MARCH 8, 2023

Prospecting , such as "Find manufacturing companies in Ohio with over 100 employees." It struggled a bit to report blog performance, which is a good time to mention that ChatSpot is still in its public alpha stage. Forecasting , including "Show me a list of deals closing this month with forecasted revenue."

Tools 85

Tools Web Examples Report 85

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Employee engagement.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

APRIL 3, 2024

Highlighting employee success stories, philanthropic initiatives, or company culture awards paints a positive picture that resonates with potential customers and talent alike. Positive media representations of a lively company culture, industry accolades for innovation, and employee testaments create an enviable work environment.

Company 78

Company Product Launch Resources Employee 78

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 136

Instagram Technology Resources Employee 136