Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

PRSay

JULY 22, 2022

When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. In 2014, Reed started her blog, “Nola Bougie,” to share her day-to-day experiences and “to show women that yes, you can be a wife and mom and still not lose yourself.”.

Retail 115

Retail Strategy LinkedIn Employee 115

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Take every question your company gets asked and consider writing a blog post to answer it. Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

Landis PR

JUNE 28, 2021

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Employees were more than just workers; they were people, some like family, going through trauma. Technology .

Industry 85

Industry Retail Employee Crisis 85

Mindful Marketing

NOVEMBER 20, 2022

Great technology doesn’t matter much without great employees who are highly skilled in its use. We are also very appreciative of all the employees’ families and the ongoing support they give, allowing each of us to pursue our passions in the workplace.” ” Subscribe to Mindful Matters blog.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Mindful Marketing

MAY 3, 2019

The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment? It’s also important to recognize retail’s great state of flux.

Retail 81

Retail Banking Employee Company 81

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Patagonia’s support of employee activism creates an incredible opportunity for professional development. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? Don’t forget all the employees all have social channels too. It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? Can it be shared in a newsletter? Is it relevant to share on their social feeds?”

Retail 168

Retail Internal International Twitter 168

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. When your customers believe in your organization like your employees do, it means more business. Your employees are your biggest advocates. How do you define company culture? New research from Inc.

Customer Service 84

Customer Service Company Strategy Communications 84

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

FEBRUARY 27, 2023

Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. Like consumers, businesses face difficulties in the current economic climate.

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

JUNE 29, 2021

Online retailers, for example, can see age, demographic, how long customers spend on each page, where the mouse hovers, what’s in a person’s basket, what’s abandoned… and so on. Whether that’s the benefits to employees, or the benefits to the customer. Data floods us with an incredible amount of insight on people and our behaviour.

Communications 62

Communications Employee Course Retail 62

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. ” ​ Subscribe to Mindful Matters blog. wait for it. Learn more about the Mindful Matrix.

Education 126

Education Financial Engineering Transportation 126

PR in High Definition

APRIL 26, 2021

Deliveroo has also been under fire from employees protesting against their poor treatment by the company. It will set you back a pretty penny though, with a retail price of $299. It has even been hailed as one of the worst market debuts on record. So, what went wrong? Read more on the Daily Telegraph. Check it out on the Daily Mail.

Trends 62

Trends Banking Energy Retail 62

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Want more blogs like this? PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Presspage

DECEMBER 26, 2017

I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. It probably helps that I have a thirst for all things techy and will latch on to books, blogs, webinars, training, and communities if they feed my soul. During those six years, the internet was taking shape.

Community 115

Community Software Education Web 115

PR in High Definition

DECEMBER 13, 2017

And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.

Trends 59

Trends How To Retail Google 59

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting? A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare. What kind of employee flourishes at StoneArch? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Newspapers Retail Sports 120

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Critical Mention

JUNE 13, 2018

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. The investigation escalated when it was discovered that up to 3.5

Company 87

Company Banking Crisis Facebook 87

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Practitioners at varying stages of their career joined the session.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mindful Marketing

APRIL 10, 2021

Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus. Casinos win when their customers lose, as do many “ rent-to-owe ” retailers like Rent-A-Center and Aaron's. ” Subscribe to Mindful Matters blog.

Financial 65

Financial Banking Retail Sports 65

Mindful Marketing

NOVEMBER 16, 2018

Store employees, 20-25 of whom are themselves deaf or hard of hearing, are fluent in American Sign Language (ASL). With over 28,000 retail stores, Starbuck’s is by far the “ largest coffeehouse company in the world ,” as well as the third largest fast food restaurant , behind only McDonald’s and Subway.

Education 50

Education Retail Sports Groups 50

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Click here activate employees on social and facilitate word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. Nur Ashour, the founder of blog Catastrophic Cook, recently took to twitter to report that she was harassed for wearing a hijab in Dallas Starbucks, which was picked up by press outlets worldwide.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. Whether you’ve amplified content already with owned and shared methods, it’s always worth considering paid options.

How To 48

How To Media LinkedIn Retail 48

PR Breakfast Club

MAY 12, 2014

Allison Brod PR had no comment, and the employee who sent the pitch is no longer with the company. He blogs at [link] , as well where this post originally ran. ” Minnick also writes about retail business trends for Stores Magazine and veterans issues for VFW Magazine and The Officer.

Chemicals 50

Chemicals Pitching Study Journalism 50

Mindful Marketing

AUGUST 26, 2023

While physical tip jars have become increasingly common on retail store counters, digital technology has made it extremely easy for anyone accepting electronic forms of payment, in person or from afar, to casually ask for extra cash. Why don’t companies just pay their employees more so they don’t need to receive tips?

Retail 94

Retail Employee Customer Service Examples 94