Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PR Conversations

NOVEMBER 22, 2023

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Are you looking for good photos for your brand’s blog or social media posts?

Blogging 68

Blogging Education Resources Creativity 68

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Spotlighting financial literacy initiatives PR campaigns can highlight financial institutions’ dedication to financial education.

Consumer 78

Consumer Financial Ethics Banking 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.” PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. Don’t just stop there, share educational content about cybersecurity risks and best practices. The post How Public Relations Can Build Trust in the Age of Cybersecurity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 146

Publicity Construction Data Crisis Communications 146

Burrelles Fresh Ideas

MAY 28, 2024

Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients. Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. There’s a need for education when discussing how PR can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

APRIL 23, 2023

Smaller supplement brands can build trust by being open about ingredients, sourcing, manufacturing processes, and quality control measures. Education Smaller supplement brands can build trust and credibility by focusing on education. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Brand Branding Education 88

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. What started as a simple blog, soon became a movement.

Analytics 231

Analytics Marketing How To Community 231

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Creating a website or blog offers a home for a company’s creations, fostering a stronger connection with its followers.

Media 78

Media YouTube Transportation eBook 78

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. This is the scary part.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Council for Advancement and Support of Education (CASE) Conferences and Training. Now entering its 19th year, the PRWeek Awards are one of PR’s most prestigious events.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JULY 14, 2020

Educating executives 3. ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. ROI and proving value 2.

Survey 141

Survey Measurement System Education 141

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Q3: How important is blogging for anyone aspiring to a career in PR? Q8: How important is learning to measure PR results? A follow-up blog post by PR 2.0 Do you need it to succeed in PR?

Communications 191

Communications Community Blogging Twitter 191

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Deirdre Breakenridge

JANUARY 12, 2016

PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. Joining us will be a our special guest, Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. Measurement needs to be built-in. It’s time to ring in the New Year with #PRStudChat!

Strategy 150

Strategy Education Community LinkedIn 150

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383