Ishmael's Corner

OCTOBER 14, 2014

The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Just having fun with language can qualify as business storytelling.

Brand 120

Brand Branding Storytelling Blogging 120

PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Strategic PR takes a long-term commitment by an experienced team, and that comes at a cost.

SEO 178

SEO Storytelling Product Launch Measurement 178

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about how you use your corporate blog (or, starting a corporate blog). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling.

YouTube 121

YouTube Television Banking Corporate 121

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). There needs to be a definite reason why you choose to share a specific aspect of your story. Click To Tweet. What voice?

Brand 156

Brand Branding How To Storytelling 156

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

MARCH 6, 2019

I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish. In many ways, the marketing folks were traditionally responsible for commercial outcome and the PR and communications folks were responsible for reputational outcome.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

DECEMBER 6, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Public Relations Society of America (PRSA) International Conference. Dates: October 25 – 27, 2020. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. Seeing how this trend develops will definitely be interesting! Video content is on the rise. With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Ishmael's Corner

SEPTEMBER 30, 2014

This month, as it unveiled the iPhone 6 and the Apple Watch in Cupertino, California, thousands of journalists live-blogged every detail of the carefully scripted event. In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”. . - Few have succeeded in making the news as well as Apple.

Journalism 150

Journalism Brand Branding Publicity 150

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

Conference 256

Conference Content Marketing Marketing Internal 256

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. So you should definitely create you own thumbnail, and you can do that with the help of a graphic editor. Click Here. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous? Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

The Hoffman Agency

FEBRUARY 21, 2023

The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Post-grad is definitely a time of learning and growth. The post Stumbling into Tech PR appeared first on "What's HAppening" Blog. The people truly make the culture and work environment.

Wireless 36

Wireless Internal International Software 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Have you ever read a book that completely changed your life? And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford.

Writing 120

Writing Storytelling Brand Branding 120

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog.

Consumer 243

Consumer Brand Branding How To 243

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Companies are now devoting more time into thinking about what works in VR and the challenges involved in VR storytelling and 360° content. But is it too early for brands to invest in VR? Not yet, anyway.

Brand 63

Brand Branding Hotels Storytelling 63

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Deirdre: I’m really glad you asked me that.

Storytelling 106

Storytelling Technology Course Privacy 106

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. My doctoral study definitely laid a solid foundation for me in terms theory and research. What courses does/did your school’s PR major offer? How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

ReimaginePR

SEPTEMBER 19, 2016

By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., While that may have been okay for your mom’s generation, times have definitely changed. A brand voice helps you create a sense of trust with your audience.

Brand 120

Brand Branding Exercises Social Media 120

PR Fuel

JUNE 13, 2017

Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling.

Pinterest 40

Pinterest Mobile eBook Video 40

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. appeared first on "What's HAppening" Blog.

Storytelling 28

Storytelling Education Television Government 28

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . With a keen interest in social media, she blogs regularly at In My Humble Opinion. While I learnt a lot in my day job at a PR agency, I learned even more via these chats.

Meeting 40

Meeting Communications Marketing Community 40

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue. Build the rest as you can and be fearless in your storytelling and rigorous in your truthfulness. I develop them for clients.

Media 120

Media Television Video Print 120