Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

OnePitch

AUGUST 10, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Let’s take a look at why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Pitching 72

Pitching How To Transportation Mobile 72

OnePitch

JANUARY 18, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching TechCrunch? Want more blogs like this?

Pitching 77

Pitching How To System Education 77

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 80

Pitching Company How To Study 80

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly.

Blogging 62

Blogging Google SEO Writing 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 161

Blogging B2B Software SEO 161

OnePitch

JANUARY 11, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: {First Look} [company name] Data for you.

Pitching 52

Pitching Report How To Analysis 52

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more.

Pitching 128

Pitching Study Technology Report 128

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

PR News

MARCH 28, 2018

The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible.

Data 109

Data Pitching Media Media Relations 109

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Not only did the placement feature images and logos, but it also took extensive data from the official case study. Do you have a pitch that landed your client exceptional coverage that you want to highlight?

Retail 52

Retail Pitching How To Case Study 52

Buzzstream

OCTOBER 29, 2019

We wanted to demystify the landscape by using data to give us substantial insight into exactly what will resonate with journalists based on what’s actually getting coverage. As such, within this study we elected to take a data-driven approach, focusing on five verticals: Tech, Travel, Health, Entertainment, and Personal Finance.

Data 69

Data Blogging Travel Study 69

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. If you want first-party data…. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. That works out to one post per week, which is like clockwork.

Blogging 141

Blogging Software Google Content Marketing 141

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 155

B2B Study Blogging Marketing 155

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. What are the benefits? How will we do it?

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. To go beyond dry facts and data and find the heart of the story, ask executives and other sources questions that get them talking and allow you to probe deeper.

Blogging 91

Blogging Small Business Tools Journalism 91

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. “We used to love data because we wanted to predict behaviors. Pitch Smart, Not Hard.

Data 120

Data Conference Measurement Pitching 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Further, more than half (54%) “say they are relying on” data about the amount. Journalists want data from PR What do journalists want from PR?

Journalism 134

Journalism Media Relations Report Media 134

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

JULY 28, 2022

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Data-driven goals, on and off pitch.

Analytics 62

Analytics Data Energy Sports 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. This is an age-old debate within HARO. Acquisition still in play.

Brand 155

Brand Branding Reddit Pitching 155

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Ethical Voices

MARCH 9, 2023

Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Well today, Propel introduced Amiga, an AI tool to draft press releases and customize pitches. Check them out below! It will be looking at this further.

Ethics 79

Ethics Pitching Public Affairs Government 79

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 86

Pitching Report Tools Software 86