PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Wear cloth face covers. Scrub digital files, too. Hold virtual meetings.

Employee 187

Employee Skype Meeting Nonprofit 187

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Spy on the competition.

SEO 40

SEO Blogging Web Writing 40

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

PR Fuel

SEPTEMBER 16, 2021

So, how do you put a call of action in writing? When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app. Call to Action Tips.

Writing 93

Writing Resources Social Media Creativity 93

Waxing UnLyrical

MARCH 11, 2011

This is part of the Blogging for Grasshoppers series. If you’ve been doing this blogging thing for a while, you already know this stuff. But here are a few things I’ve been asked about a few times when it comes to blogging – particularly in WordPress – and I’m going to jot ‘em down for you.

Blogging 68

Blogging YouTube Video Creativity 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Download our free Path to PR Agency Leadership tip sheet. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Agency life exposes you to different business environments, challenges, and opportunities, which can be invaluable for career growth.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Get tips that will help you drive more revenue in the new year with Cision and PR Newswire’s free guide Finding Your Blog’s Voice and Keeping the Conversation Fresh.

Trends 120

Trends Leadership Small Business Analytics 120

Cision

JUNE 25, 2015

Write a press release. Blog about the coverage. Explain more in a blog post and post to your site. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 119

Writing Case Study Study Brand 119

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. When you want to see press releases for the record, you don’t want blogs. Be smart about it.

Study 141

Study Media Relations Media Measurement 141

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” In the early days, it was just blog posts and whitepapers. Last question—the hot seat question.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. ” Came the reply: “I’m just downloading my emails. I’d even started a running blog to practice. These authors were blogging all the latest information. “Are you off yet?”

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The results.

Case Study 102

Case Study Internal International Study 102

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. What content are they reading and downloading? Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article).

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Why wouldn’t they download / read our content?’ Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. Know thy Customer.

Mobile 48

Mobile Advertising Advertising Pitching 48

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. Take a second to slow down. Take their Kronkiwongi project as an example.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Download it now and learn how to focus on building positive relationships with key media and what tools will help. She believes the key to successful content is balancing creativity, analytics and commonsense.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

JUNE 30, 2015

How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. You can see all of the sessions by downloading the full brochure , and checkout the complete interactive online schedule now available !

Hotels 40

Hotels Conference Analytics Sports 40

Sword and the Script

MARCH 24, 2015

Contently is ageing to measure this – and engaged time together writing, “its also crucial to measure when readers come back, and track how much Engaged Time they spend during each session with your brand’s content.”. Average finish. I read the 2014 post, shared it the same month on Twitter, which earned zero clicks according to Bitly.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Rarely do you think about this, unless a website’s content isn’t displaying properly. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

Beyond PR

SEPTEMBER 6, 2016

Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. As Comicbook.com writes : “Hamill brought the true comic book nature of the Clown Prince of Crime’s to life using only his voice, which he manipulated perfectly to convey a silly clown and a psychotic killer.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65