Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

The Resolution Blog

DECEMBER 28, 2015

As Stella Bayles wrote in her blog [ ING communications team ], agile methodologies are a hot topic, but agility in PR has been minimal so far. In traditional corporate communication or public relations planning results and actions are precisely defined in advance. But it is still the common way of working. It comes with the territory.

Fashion 120

Fashion Corporate Construction Course 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. They got more fashionable. And, like many, I particularly enjoy the Sunday edition. To the media.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 154

Company Tools Technology Software 154

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Now, I can genuinely say to new clients that I’m a holistic PR strategist who can also execute tactically.

How To 104

How To Fashion Banking Industry 104

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Doctor Spin

JANUARY 17, 2023

Solarpunk is a movement in speculative fiction, art, fashion and activism that seeks to answer and embody the question ‘what does a sustainable civilisation look like, and how can we get there?’ One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Cision

FEBRUARY 18, 2016

Here’s the thing: sure, giant corporations spend a lot of money on market research, but you don’t have to if it’s not in the budget. Industry hashtags show you what people want to know (blog fodder). Nothing beats old fashioned communication for getting to know your customers. Big Results, Little Output. What are we to do?

Skype 120

Skype How To Survey Fashion 120

Sword and the Script

JUNE 13, 2023

This company makes the key cards that many corporations use to give employees office access. Or just reply to this message if you are a subscriber and receiving blog posts by email. 34% said they have included surveys in their” articles in the last year – “more than twice the number who said the same the year before (16%).”

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We want to see who blogs or has contributed pieces to on-campus pubs. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.]. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. A file sharing mechanism (DropBox) to share large files like photos and videos is a must and a proofreading tool like Grammarly also comes in handy on a daily basis.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

The Stalwart Blog

APRIL 14, 2017

Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. Corporations take note. If you want to get an idea of what a good PR response looks like, see my video blog on Uber’s response to one that occurred in early 2017.

Airlines 74

Airlines Banking Fashion Crisis 74

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. In this low-trust environment, communication from the C-suite must be authentic. Find the 2018 Trust Barometer here.).

Communications 149

Communications Employee Leadership Writing 149

Critical Mention

OCTOBER 8, 2017

Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform. million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month.

Internal 60

Internal International Television Radio 60

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. Myth 1: Content is a commodity.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Pitching 61

Pitching Consumer How To Meeting 61

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. 2) Design fundamentals.

Infographics 70

Infographics Data Case Study Content Marketing 70

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. 6 Ways to Attract Return Visitors to Your Blog. But who says you have to restrict your yearly cleaning ritual just to you your personal life?

Strategy 40

Strategy Banking Fashion SEO 40

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Given the variety of platforms that are openly available today, anyone can be a journalist, influencer, or expert!

Tourism 120

Tourism Travel Conference Crisis 120

Waxing UnLyrical

JULY 31, 2012

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. That said, is social media all that bad?

Social Media 80

Social Media Media Fashion Twitter 80

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. 4 Strategic PR Considerations for Native Ads.

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Content, Local Search and Leads. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

PR in High Definition

FEBRUARY 24, 2020

This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. It’s a call to organizations to eliminate corporate-speak gobbledygook , and just be real.”.

How To 40

How To eBook Fashion Reputation 40

Waxing UnLyrical

FEBRUARY 15, 2013

And that’s not even mentioning the non-urban population that has imbibed traditional Indian coffee the old-fashioned way, such as Kerala coffee, or Mysore coffee, for generations. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JUNE 28, 2018

A Look at Compelling Corporate Stories. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. Connect with Rob on Twitter or follow his blog. That solution should be tied to your brand promise or unique value proposition. Here’s a look at some of the better stories I’ve found.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Waxing UnLyrical

APRIL 4, 2011

I hope Toni takes her Nobel Prize, melts it down, and fashions a club for beating the stupid out of the student body. Brian Meeks used to make his living in the virtual world of Second Life, where he built spaces for corporate clients under the name Ecocandle Riel. Or at the very least, goes squirrel monkey on them.

Google 106

Google Fashion Analysis Writing 106

Waxing UnLyrical

APRIL 28, 2011

Sure, we want to climb the corporate ladder, and we want to do it quickly. I hope I don’t end up that jaded and cynical, preferring to look at opportunity gained than opportunity lost, but maybe if it’s fashionable and “in,&# I’ll succumb to the demonizing and patronizing of a generation, as many in the generations before me have done.

Fashion 80

Fashion Ethics Financial Writing 80