ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. In addition to the recent Johnson interview, they’ve talked to Arianna Huffington, Lars Ulrich and Surgeon General, Jerome Adams.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

Mobile 100

Mobile SEO Reputation Web 100

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. Holmes Report. holmesreport.

Blogging 61

Blogging Resources Internal International 61

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. Make sure you have a secure internet or Wi-Fi connection.

Skype 72

Skype Interviews Facebook How To 72

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. A good place to start is with your own content.

Survey 103

Survey Report Media B2B 103

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. Click Here.

eBook 219

eBook How To Writing Community 219

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Some people don’t read long blog posts. Some won’t watch online videos. Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media content can be repurposed for other channels, especially video and user-generated content. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

MARCH 22, 2024

This means you have content that observes a set of best practices to improve the appearance, positioning, and usefulness of your various forms of content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Promote backlinking.

SEO 52

SEO How To Engineering Mobile 52

The Stalwart Blog

NOVEMBER 29, 2016

About a year ago, our agency expanded its services to assist clients with their content marketing needs. In addition to blogging, our team got involved with creating and editing videos. One of the best ways to ensure a successful video session is to make certain everyone is on the same page. Who approves the video?

Media 60

Media Video Interviews Trends 60

Flack's Revenge

DECEMBER 5, 2017

Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. Agreeing to an interview and then becoming a no-show. ” Run an ad in a newspaper and it needs to be labeled as an ad. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Video testimonials.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. How can you become an asset to your next company or position?

Television 120

Television Pitching Journalism Interviews 120

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Critical Mention

APRIL 19, 2019

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise. Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Offer incentives.

Case Study 80

Case Study Social Media Survey Video 80

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Blogs – an executive’s own, plus a commenting strategy for others. Once we are all on the same page about someone’s thought capital, we look for the right avenues to share with target audiences.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Critical Mention

JANUARY 9, 2019

Establishing relationships with these influencers is key to your marketing strategy. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

OCTOBER 22, 2019

Here’s are the top areas the survey found respondents are thinking about spending more : 84% said online video; 70% said social networks; 63% said podcasts; 54% said advanced TV (advertising lingo that basically means streaming); and. I suggest thinking about distributing existing content elsewhere. Audio is the last mile in marketing.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. You need PR, content marketing and social media all working on the same play.

Infographics 70

Infographics Data Case Study Content Marketing 70

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. It unlocks the value of images and videos.

Tools 71

Tools Marketing Enterprise Software 71

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. If you have a CEO who can slam dunk every interview, good for you. – Ashley Allman, Director of Content. PR people outnumber reporters six to one. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? For that, you’ll need some well-rendered travel content examples. Diamond Resorts “Stay Vacationed” blog.

Travel 108

Travel Content Marketing Examples Airlines 108