Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others. The goal would be to gain some traction on each of the four. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Konnect Agency

MARCH 31, 2020

As we settle into our third week of “stay home” quarantine, there is no shortage of advice, feedback, opinion and self-help blogs, posts, videos, live sessions and more to keep us informed and entertained. Next, our sense of community has shifted – for good. Even workout communities have changed.

Community 52

Community Education Video Local 52

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. So I decided to write about something else entirely.

Exercises 75

Exercises Writing Local LinkedIn 75

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Erin taught me the value of boundaries.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” Connect the routine discussion to aspects that you want to discuss with them. Demonstrate compassion.

Study 120

Study Writing Facebook Groups 120

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Prohibition

MARCH 16, 2021

Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Karen Freberg

DECEMBER 18, 2019

I had my students curate content for the community (ex. articles, blog posts, videos, etc) and create blog posts on various subjects. What does this mean? This practice will help students in their confidence to talking about this material. That’s the key – and that’s what we will be doing in 2020.

Social Media 52

Social Media Media Video Course 52

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Oh, one other thing: my blog = my sandbox. pts Settings.

Exercises 40

Exercises Tourism Measurement Blogging 40

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish. With accountability, those who communicate with large audiences are accountable for the veracity of their claims.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! What are your goals and what do you want to contribute to the larger community? There are still some fundamental practices we, as professionals, still need to invest in. This was amazing!!!

Social Media 45

Social Media Media Education Industry 45

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Now consider this exercise in the real-time social media scenario. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

APRIL 8, 2015

Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community. As I write in A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts , the killer app in building trust is listening. Now it’s time to go deep. The prospect or I?”.

Marketing 40

Marketing Case Study Meeting Exercises 40

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Even if you don’t have to track your time, it’s still a good exercise to undertake.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. Oh, one other thing: my blog = my sandbox.

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Oh, one other thing: my blog = my sandbox.

Twitter 68

Twitter Facebook Measurement Blogging 68

Practical Law Construction

DECEMBER 8, 2020

One of the advantages of waiting a couple of weeks before writing this blog is that I can read those posts and the thoughts of their esteemed authors, and overall my impression is that there is some disappointment among the international arbitration community that the Supreme Court has not gone far enough.

Construction 52

Construction Insurance Insurance Privacy 52

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

DECEMBER 4, 2010

It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. Instead, Ill find a nonprofit and community I respect and trust.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Clutter is the top challenge facing communicators.

B2B 118

B2B Marketing Survey Software 118

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Focus on building a community. Writing and developing content on a consistent basis is like exercising.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 81

Sports Agency Industry Creativity 81