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Harnessing Social Media for Consumer PR Success

5W PR

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

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How to Communicate Rising Costs and Price Increases with Consumers

5W PR

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Doing so builds trust and credibility with customers.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Pack Up the Trunk. Next, know your platform.

Blogging 215
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5 Ways to Reimagine the Press Release

Cision

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. But owned media — blogs, tip sheets, case studies, webinars, etc.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Publish more than once in the same blog.

Writing 203
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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Infographics.