ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts. Go ahead, promote.

Case Study 166

Case Study Strategy Study Hotels 166

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” The cost of B2B marketing content. 34% said ebooks. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Remember to gate it.

Case Study 100

Case Study B2B Survey Education 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media Case Study SEO 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. What about you?

B2B 120

B2B Mobile Content Marketing SEO 120

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Case studies. Infographics. The goal is to keep visitors and customers coming back to the brand. As consumers become more familiar with a brand, awareness increases. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. ” https://t.co/XuswAAsGAo. XuswAAsGAo. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers.

Publicity 87

Publicity Case Study Infographics Energy 87

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. B2B Customers Want Thought Leadership. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). hours watching videos every day on average ( eMarketer ). Native video to keep rising (and rising).

Video 40

Video YouTube Web Case Study 40

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Determine brand voice: Next, you must determine the brand voice for your content. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Step 3: Get Started. Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers.

Pinterest 52

Pinterest Writing Interviews Social Media 52