Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow.

Examples 104

Examples How To Writing Blogging 104

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Guidelines 294

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. Press freedom is now part of the ESG (Environmental, Society, & Governance) framework for some forward thinking investment companies such as Allianz SE and BNP Paribas SA.

Marketing 370

Marketing Newspapers Government Financial 370

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping.

YouTube 177

YouTube Writing Blogging Company 177

Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. There are news aggregators and RSS feeds on thousands of websites that display press release titles like yours.

Analytics 52

Analytics Small Business Writing Report 52

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It was about as sophisticated as a junior-high-school history essay. The results were underwhelming.

Tools 353

Tools Trends Creativity B2B 353

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.

Writing 177

Writing Pitching Report Industry 177

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Positive press drives SEO. Or is it simply one component of the broader picture?

SEO 227

SEO Agency Reputation Policies 227

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Press releases can drive search.

SEO 221

SEO Data B2B Writing 221

Remote PR Jobs

NOVEMBER 8, 2022

Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?

Case Study 230

Case Study Engineering SEO Reputation 230

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. The Metaverse is not a new concept; it is about 30 years old. It has its innovators, leaders, and followers and is about promise, expectations, triumph and sometimes flameouts.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But a press release is only as good as its distribution.

SEO 279

SEO Print Financial Product Launch 279

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage.

Publicity 100

Publicity Marketing Pitching Google 100

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Remember, it’s not about the size of your list.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

5W PR

MARCH 26, 2024

It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry. Press releases These are a great chance to announce major milestones to the media. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Thinking about adopting Google Alerts as part of your PR strategy?

Google 82

Google Publicity Customer Service Web 82

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. I’ve written often about the evolution of PR here.

Leadership 282

Leadership Social Media Trends Facebook 282

Presspage

MARCH 31, 2023

Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. Social listening, webcare, customer care, and incoming press requests are significant indications. Daily information requests by the press on the current situation; ‘what’s the queue prediction?’

Crisis 78

Crisis Travel Software Data 78

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.

Survey 146

Survey Software B2B Pitching 146

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Through well-thought-out messages and carefully crafted narratives, PR pros can steer public opinion about certain lifestyle trends.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. It’s about spinning a riveting tale that strikes a chord with target audiences. Without recognition, this breakthrough remains cloaked in digital obscurity.

Company 78

Company Product Launch Resources Employee 78

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 1) 3 Strategic Ways to use Press Releases for Meaningful Influence.

Blogging 104

Blogging Content Marketing B2B Social Media 104