Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. Identify and replace outdated content.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content.
5 Must-Have Types of Content Marketing
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Blog Posts (All Lengths & Types).
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. No, it’s prince.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. These efforts can boost website and blog traffic, increase your social media profile, and make more people aware of your brand. Prolific and High-quality Content. By Rick Riddle. A Fully-formed Strategy .
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to marketers because it helps generate leads? Let him create content and distribute it. Communication Content
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely. Business Blogging
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Guest Blogging.
How PR And Content Marketing Can Work Together
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Relax.
Drive Blog Traffic With These 4 Content Marketing Tools
MAY 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Content Recycling. That’s it.
Blogging trends for content marketers
JANUARY 10, 2016
Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? More than half (54 percent) of the 1,000 bloggers surveyed said that they can knock out a blog post in an hour or two.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content can do the same by taking your audience on a trip down memory lane. Your content should follow a similar philosophy. Necessary?
9 Content Marketing Trends That Will Rule The Roost In 2016
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Episodic Content .
Do Content Marketers Compete?
FEBRUARY 28, 2012
I recently realized many of the people who agree with this philosophy are also doing content marketing. I began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. What I mean is everyone is a potential partner.
4 Ways to Align Your Content Marketing with Your Holiday Promotions
NOVEMBER 16, 2016
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you take time now to make a calendar of your promotions, you can get a high-level view of where your content needs to focus each week. Holiday promotions abound.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Use this information to adjust and to add to your content marketing strategy. Share content more than once.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic.
5 Expert Strategies to Add to Your Content Marketing Playbook
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. Think Lean to Win.
Four Content Marketing Lessons from Anthony Bourdain
JULY 13, 2015
What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? I think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. Four Content Marketing Lessons from Anthony Bourdain. So, what does this middle-aged New Yorker have to do with blogging?
Rut-Busting Content Marketing Examples
MARCH 14, 2016
It's easy to fall into a pattern with our content marketing efforts. And while we may know there are endless ways to tell a story through content, we often stick to the same patterns and methods. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Have you ever fed your audience a blog post in the same way you’ve fed yourself when there’s nothing in the fridge? Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? Most marketers nod, smile and agree without embarrassment or remorse.
How Engaging With Influencers Can Boost Your Content Marketing
FEBRUARY 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it their website, blog or content hub. The issue is that your content won’t mean anything if no one gets to see it. Influencer Marketing: The Better Practice Guide.
Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies
DECEMBER 12, 2014
It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. 3: International brand = international content.
4 Proven Tips to Consider for Your Content Marketing Strategy
FEBRUARY 22, 2017
Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform? You can squeeze links for any of your content, as well as forms. I have something new for you to try! 9 a.m.
Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. The post Is Content Marketing Better than Advertising?
Guest Post: How to Sell #Content #Marketing to Your Bosses
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? So show them how content feeds the sales and marketing machine. Focus on the content.
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow.
Why PR Pros Need to Own Content Marketing
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Creating great content helps your audience answer a question or solve a problem, and it keeps your client or brand top-of-mind.
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. Here are the results: The results showed there was a direct (and significant) correlation between “viral” content and the overall emotional value of the headline. Incorporating Emotion into Your Content.
5 Problems the Right Content Marketing Tools Can Solve
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
6 Pragmatic Content Marketing Predictions for 2015
Sword and the Script
DECEMBER 16, 2014
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.
Why Earned Media Matters to Content Marketing
APRIL 12, 2016
However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e., Drive online visibility.
The 12 PR Blogs You Must Subscribe to (and Read) in 2017
DECEMBER 22, 2016
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. I'm always looking for new blogs to sign up to and if. Gini Dietrich has the recommendations. Comments Merry Christmas to you, Laura! xoxo by Gini Dietrich Yes!!
Is the corporate blog still content marketing’s “home base”?
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. We own that content. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. Hear me out.
We Should Measure Content Marketing by Relationships
Sword and the Script
MARCH 24, 2015
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. 3 Idealist Content Marketing Metrics.