PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

APRIL 29, 2023

Define Your Lifecycle Stages Before you can use lifecycle stages in HubSpot, it’s critical to first understand the different default stages and define them as they relate to your specific association. Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter.

eBook 84

eBook How To Examples Groups 84

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Communicating why it matters to marketers was the first step in unpacking the challenge. Early posts on Marketing AI Institute’s blog. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

JUNE 27, 2023

Below, we delve into the reasons why personalization is crucial for associations and explore several tools you can use now to drive member engagement, satisfaction, and loyalty. Why Personalize Your Association’s Marketing Efforts? HubSpot enables you to break down contact conversions by asset type, source, and more.

Tools 71

Tools Analytics Report Google 71

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. See which brands kept us on our toes and why. You’re in luck.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

SEPTEMBER 28, 2020

That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). This is just what HubSpot did with its new platform releases, debuted exclusively at INBOUND. HubSpot enabled offline Google ad conversion tracking with ad optimization events.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. According to HubSpot , it’s a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an e-book or guide. Source: HubSpot.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

SEPTEMBER 16, 2020

Why not take advantage of automation platforms that can completely transform your program with the right approach? That’s why we helped to. And now, it’s also why we put together a comprehensive GamePlan packed with strategies and activities to fully activate a HubSpot portal. (If If you don’t have HubSpot, don’t worry.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

FEBRUARY 7, 2023

Why is Google Analytics 4 important? How do I enable data collection with HubSpot? Why is Google Analytics 4 important? Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

It doesn’t have to be dull; look at Hubspot, IBM, or Novartis. But if you’re stuck for relevant content or campaign themes, why not ask customers what they need? That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

The Proactive Report

APRIL 6, 2021

So, what is domain authority and why is it important to PR? Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PR 20/20

MARCH 15, 2021

That single platform is HubSpot. If you recently adopted HubSpot or are considering it, the first step to maximizing your martech investment is a thorough onboarding process. Below, we highlight the top tips for setting up your HubSpot portal for long-term success. Basic HubSpot Settings You Need to Know About.

How To 97

How To Knowledge Base Survey Technology 97

PR 20/20

JUNE 30, 2022

So as a marketer, why should you care? HubSpot defines a pillar page as “a comprehensive resource page that covers a topic in depth.” For example, here’s a pillar page from HubSpot on Instagram Marketing. For example, here’s a pillar page from HubSpot on Instagram Marketing. What is a pillar page? Improved SEO.

Engineering 80

Engineering SEO Instagram Writing 80

PR 20/20

MAY 16, 2023

A quick and easy way to get started is using HubSpot's free Make My Persona tool. Using a tool like HubSpot Reports , you can examine performance on individual assets, website pages, email campaigns, social channels, and—once created and set up in HubSpot—your personas. you need to understand why this step is so important.

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

JULY 12, 2022

Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. While blog posts are a reliable way to present yourself as an industry thought leader, they’re also a way to drive readers to your website through optimized keywords. Host a Webinar.

Company 85

Company Marketing Small Business Google 85

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. This is why creating a landing page with content specific to the traffic it will collect is so essential. Let’s dive in. First, what is a landing page?

eBook 69

eBook Tools B2B Examples 69

Communications Conversations

JANUARY 20, 2022

However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Why have social media and digital marketers been so resistant to social and online audio content so far? 2 – Audio isn’t as searchable as blog content. Here’s why. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

PR 20/20

SEPTEMBER 19, 2017

HubSpot continues to flourish because of one solid fact: the product works. The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” Develop a More Sophisticated Buying Cycle with HubSpot: Marketing, Sales & CRM. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Axia PR

APRIL 3, 2020

This is one blog post about organic social media content. Any social media manager will praise the benefits of social media monitoring and scheduling tools, like HubSpot. No, and here’s why. Read Organic social: Is it worth it in 2020? Think one-size-fits-all? Think again.

Social Media 62

Social Media Facebook Tools Blogging 62

PR 20/20

JANUARY 19, 2023

HubSpot defines a buyer persona as a marketing tactic that “helps you understand your customers (and prospective customers) better.” These five benefits prove why establishing detailed buyer personas is a good idea for your content marketing efforts: Better understanding of your customer needs. What is a buyer persona? Email marketing.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

PR 20/20

JANUARY 19, 2023

So why not help them? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. We dive into several helpful tips below. Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

ImPRessions - Crenshaw Communications

MARCH 14, 2019

But you can check out this Forbes piece for guidance or take a look at these press release templates from HubSpot. But it’s best to keep releases hyper-focused on your news and why it matters. First is your own website or blog, where you can drive traffic through paid advertising, email newsletter or social media.

SEO 204

SEO Writing Advertising Advertising 204

Deirdre Breakenridge

NOVEMBER 5, 2018

This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy. What started as a simple blog, soon became a movement.

Community 150

Community Social Media Media Education 150

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s important to note that organic search success is much more than simply publishing a few sporadic blog posts. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

The Resolution Blog

JULY 8, 2019

Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? why do they push us out of the Instagram ecosystem for analytics? This one from Hubspot is nice and easy to follow.

Instagram 120

Instagram Mobile Analytics Data 120

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Yet, it’s important to pay attention to this stuff if your business buys PR software. Because these deals have a direct impact on the products you use.

Brand 147

Brand Branding Reddit Pitching 147

The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. It’s using your own channels (like your blog and social media) to attract people to your business. Why do you want PR involved in the first place?

Measurement 120

Measurement Case Study Pitching Agency 120

PR 20/20

JUNE 9, 2020

But amidst all of this change, a few key convictions remained the same: We still believe HubSpot is the backbone of a closed-loop digital marketing program. And Why You Should Now. We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

PR 20/20

JANUARY 23, 2023

Pro tip : There are two ways to tag your GA4 account with your HubSpot account : integrating GA4 using your measurement ID or adding your Google Analytics tracking code to your domain’s site header HTML. So why is this important? Subscribe to our blog for free and receive expert tips in your inbox every other Wednesday.

Analytics 67

Analytics Google Mobile Data 67

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Cision

JUNE 2, 2017

“Why get it from there?” Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Why Should You Bother Spying & Stealing Secrets? Why we wrote about the topic. ” The reply.

How To 198

How To Real Estate Web Case Study 198

Barokas

SEPTEMBER 26, 2019

It’s easy to understand why video is so addictive. This is also why video has become an essential tool in content marketing. Have a blog post that performed well? The post Lights, Camera, (Call to) Action: Why Your Content Strategy Needs Video appeared first on Barokas Communications. It’s fun, fast and easy on the eyes.

Video 79

Video Strategy YouTube Instagram 79

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. That’s why so many tech companies invest in AR as part of a PR program, or have a paid relationship with analyst companies. For business examples, pay a visit to Hubspot Academy on LinkedIn. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston.

Marketing 91

Marketing Small Business Interviews Internal 91