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7 reasons why effective PR is more important than ever

Remote PR Jobs

Skilled practitioners can seize the moment, with help from technology for metrics and scale. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Technology helps it scale. Dorothy Crenshaw is CEO of Crenshaw Communications.

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How Cision® Impact Measures Earned Media

Cision

Standard tracking capabilities just don’t scale and the communicator has had to rely on vanity metrics, such as potential reach, impressions, and content performance to show how they drive brand awareness and exposure for their company. . Because of that indirect path, it has been impossible to track the downstream impact.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

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What is Google Analytics 4 and How Does it Work?

PR 20/20

In short, Google launched GA4 to help users scale their businesses and achieve goals, provide dependable, long-term reporting, and use automation to provide robust, unmatched data. Once you’ve connected the account, make sure to tag the property to your website. ? Log into your Universal Account and choose Settings, then Admin.

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6 Must-Know Blog Trends for Your Brand (Part Two)

MaccaPR

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX).

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A PR Agency’s Guide to Holiday Gifting Campaigns

Konnect Agency

Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Conversely, launching a new product and providing a small scale mailer (product dependent) to carefully selected partners can move the needle. Pool Your Pitches. Bolster with Brand Owned Giveaways.

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