Deirdre Breakenridge

JUNE 14, 2017

Describe the importance of mentorship in your career & tag your mentor(s). . A follow-up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. What is the biggest trend in PR that you think schools need to prepare their students for? Do you have a mentor?

Education 322

Education Community Course LinkedIn 322

Sword and the Script

MAY 10, 2022

His subscribers are experienced professionals too – close to 90% of his subscribers have 11 or more years of experience. The survey results would provide industry benchmarks and ignite a constructive professional conversation. It feels like we blinked, and the survey is now in its fifth year. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Show you’ve actually read the blog.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

MAY 16, 2015

PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management. Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. The ability to accomplish this comes from trend tracking. This is where social listening tools play a pivotal role.

Trends 195

Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Product reviews on platforms like YouTube, social media platforms, or blogs. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy.

Blogging 60

Blogging Facebook Video Content Marketing 60

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. And that works.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. But, what if someone mentions your company name without tagging?

Media 52

Media Analytics Radio Google 52

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. A single fact spoken by a Google representative will be taken out of context by a hundred SEO professionals at varying levels of experience, or misquoted as fact in a single blog post then syndicated by ten other sites.

SEO 100

SEO Google Data Writing 100

Cision

APRIL 14, 2017

If the marketing professionals compiling these lists are not part of the brand’s target audience, these “targeted” lists may not be targeting the right influencers at all. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. Get personal.

Media 231

Media Pitching Social Media Instagram 231

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

Remote PR Jobs

SEPTEMBER 25, 2023

Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news. In addition to providing more content to link to and share, media will sometimes mine blog posts for additional background, context or quotes. Your investors’ PR team(s) may also help.

How To 100

How To Report Pitching LinkedIn 100

Presspage

FEBRUARY 1, 2019

But PR professionals are often asked to dive in a little deeper and provide quantitative proof showing PR’s role in sales and business growth. The free GA platform tracks 10 million hits––activities happening on your site like page visits, blog comments, link clicks––per month and is updated every 4 hours.

Analytics 154

Analytics Google Measurement Data 154

Cision

AUGUST 30, 2017

This means it needs to contain both valuable information and be written and edited to professional standards. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? PR tech mentions Media list building with AI. “PR

Survey 144

Survey Software B2B Pitching 144

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Doctor Spin

MARCH 27, 2023

SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! Please support my blog by sharing it with other PR- and communication professionals. But let’s not pretend that Fermi’s paradox is quite so paradoxical. Twitch’s Popular AI-Powered Seinfeld Show Gets Banned For Transphobia AI can get cancelled, too.

Media 52

Media SEO Government Twitter 52

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. However, such tasks may be best left to an SEO professional. It is seen that these results have a very high click-through rate.

SEO 229

SEO Social Media Tools Google 229

Prohibition

FEBRUARY 15, 2017

Professional insight: Ella, you’ve worked in the industry for seven years. I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. Name: Ella Sykes.

Hotels 86

Hotels Social Media Fashion Agency 86

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Maintaining my APR keeps me sharp because it requires a certain amount of continual learning and professional development. Everyone is new to a niche once.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. call to social media professionals.

Blogging 60

Blogging How To Social Media Community 60

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 78

Study B2B Marketing Survey 78

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Blog posts stemming from the JOTW Communications Survey. How do you measure PR results? Your input is needed!

Survey 85

Survey Public Affairs Corporate Trends 85

Contently - Strategy

FEBRUARY 9, 2021

Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag.

How To 142

How To Content Marketing Banking Advertising 142

Ishmael's Corner

JUNE 16, 2015

As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. For example, we support the blog for a B2B company called Endicia (online shipping software). On-page Elements (title tag, meta description, alt tags, etc.).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

JUNE 4, 2022

But really the answer is the JOTW community represents a smart and experienced group of communication professionals, and the profession should want to know what we think about the state of the profession and the industry. Obviously, those findings mean more with a higher number of respondents—it gives our results more weight.

Survey 78

Survey Public Affairs Government Community 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

OCTOBER 26, 2021

So in early 2020, the OnePitch team decided to try something new, “We put ourselves into the mindset and into the seat of PR professionals and looked at all the various steps that they take when they're researching journalists, compiling media lists and then eventually doing the outreach,” Jered explains.

Pitching 111

Pitching Twitter Tools Community 111

Rock the Status Quo

FEBRUARY 17, 2016

Well, public relations professionals do anyway – business owners are another story entirely. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Well, public relations professionals do anyway – business owners are another story entirely. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off.

Social Media 48

Social Media Viral Exercises Video 48