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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR drives SEO.

Mobile 100
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Newsjacking with David Meerman Scott

PR for Anyone

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

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How to Create a Memorable Brand Slogans or Tagline

5W PR

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. Pick something that will be current and understood at the moment and 50 years from now. But the main brand tag must be used consistently across the board. Something that doesn’t limit a brand to a specific era. Stay consistent.

Brand 88
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

One of my favorite quotes from McDonald’s CMO Morgan Flatley reflecting on recent marketing success was how brands must “move at the speed of culture,” offering highly relevant moments for customers to not simply engage with a brand, but actually create with the brand and make it part of their everyday.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking. And it has been marketing it in style!

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97
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4 Ways PR Pros Can Better Target Media and Influencers

Cision

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. With a media database of more than 1.6

Media 231