5W PR

DECEMBER 8, 2021

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. The great thing about these types of holidays is that they generate a lot of engagement on social media platforms. Practically everyone, including their pets, and even businesses, are using the platform.

Instagram 88

Instagram Strategy Marketing Education 88

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages?

Engineering 100

Engineering Newspapers Google Banking 100

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Presspage

AUGUST 5, 2020

Careful segmentation by geography, media audience, and channel means you’re getting the right message to the right journalist at the right time - and that’s the core of good PR. Naturally, when it comes to email pitching, your opportunity to gain coverage is only as good as your media list. A/B Testing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Careful segmentation by geography, media audience, and channel means you’re getting the right message to the right journalist at the right time - and that’s the core of good PR. Naturally, when it comes to email pitching, your opportunity to gain coverage is only as good as your media list. A/B Testing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. They also invested too heavily in paid media vs. earned/owned. This will prevent bad links from passing PageRank. Google Fred Update. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. Without them, I’m lost.

How To 98

How To Social Media LinkedIn Instagram 98

Presspage

NOVEMBER 7, 2017

Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment.

Local 92

Local Engineering Internal International 92

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy.

Video 62

Video Sports Brand Branding 62

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Focusing on building deeper client relationships with longer, more strategic engagements meant I needed to be a better broad-based practitioner and less a tactical media specialist.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

JUNE 25, 2019

Solo PR pros are increasingly adding podcasts to their media outreach, but podcasts can also be a useful tool to develop business. Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. Reach clients outside of your local market. Build a regular audience and a sustained client base.

Leadership 72

Leadership Tools Video Local 72

Prohibition

APRIL 28, 2017

In order get some inspiration about how to go about baking with out the key ingredient – flour – I went to the world of blogging. It turns out that there were hundreds of blogs about gluten free cooking! I had already done some online communication and website design, so I thought it was only logical to try blogging for myself.

Community 48

Community Blogging Pinterest Travel 48

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. We’re used to consuming media on mass. What has changed is how content is utilised.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? What are you looking for?

How To 198

How To Real Estate Web Case Study 198

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

JANUARY 21, 2020

Marijana Gucunski’s Exchange Blog: My Time in London. It was fun to get in the holiday spirit with locals and visitors alike as we enjoyed seasonal food, drinks, and décor. As a visitor, you’re inspired to visit the local café just as much as the “top 10” attractions. Jesse Miller’s Exchange Blog: A Day at the PHA Group.

Travel 88

Travel Groups Real Estate Newspapers 88

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

Cision

MAY 18, 2017

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media.

How To 198

How To Instagram Social Media LinkedIn 198

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. PR is not mainly about media coverage anymore. Of course the RSS feed and social media channels need to be filled with interesting and engaging content. But who is your audience?

Education 84

Education Resources Internal International 84

Presspage

JANUARY 17, 2018

” “They think of themselves as a media company,” Holtz says, “and this is a good demonstration of that.” A contemporary newsroom allows you to publish content that you once might have confined to a news media pitch, says Jake Jacobson, director of public relations at Children’s Mercy.

SEO 60

SEO Engineering Mobile Pitching 60

Bad Pitch Blog

SEPTEMBER 20, 2006

After that, he’ll be visiting Cincinnati on October 10th to headline the local PRSA’s annual media day event. If you can’t make those, but still want more bad pitch, stop by the Forward blog and listen to a podcast interview I did recently with Paull Young. So fire up those iPods and have a listen!

Pitching 40

Pitching Blogging Conference Interviews 40

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? And then, there are the top fringe social media networks in the UK, which include Vine, Tumblr, Vimeo and Quora. Some media are simpler to learn than others.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Communications Conversations

MARCH 4, 2016

Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. But, after Lee was done with the procedure, and the #Scope was off, I started thinking: Was that really effective from a PR/social media perspective? 4: It crossed media lines.

Fashion 60

Fashion Social Media Web Instagram 60

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. You also don’t want to tag your company in your response because the reviews will more likely appear when prospective clients are searching for you online. Resolve the problem. SCHEDULE A DEMO.

Customer Service 61

Customer Service Writing Financial Local 61

Communications Conversations

AUGUST 25, 2015

Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Typically, we would have started our influencer event by targeting an A-list group of local influencers. The strategy.

Case Study 60

Case Study Study Local Twitter 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals (#bizjournals) believe you can.

Journalism 70

Journalism Local Social Media Twitter 70

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. If I was this affected by social media, maybe I really did need a break. The sense of relief was overwhelming.

Social Media 53

Social Media How To Media Instagram 53

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Updating the branded content tag. How Local News Stations Cover Weather on Facebook. Every month, we meet with clients.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. The current term of art is “earned media.”

Television 75

Television Groups Storytelling System 75