Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Could you learn something from them in terms of methods or solutions?

Software 152

Software How To SEO System 152

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Communications Conversations

OCTOBER 18, 2017

Paul, I don’t think either one of us could have imagined it would be around today years later–let alone be bigger and so much better than when we first started. For me, growing my blog has been all about the 3 P’s: People. For me, growing my blog has been all about the 3 P’s: People.

Blogging 60

Blogging Airlines Hotels Social Media 60

Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. Still, there are some obvious questions about how to best apply the approach to marketing. It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? How to connect your Google Analytics 4 property Now that you understand what GA4 is, you need to connect your GA4 property.

Analytics 67

Analytics Google Mobile Data 67

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Shift Communications

JULY 12, 2022

When we’re young, we learn about the Five W’s: Who, What, When, Where and Why. Now more than ever, brands need to embrace and activate on the “Why.”. How does what you do enhance the lives of your customers at large? It is key to clearly align on the “Why” — and to evolve the story around it over time as needed.

Communications 78

Communications Consumer Creativity Brand 78

Mindful Marketing

OCTOBER 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing From $11,000 Taylor Swift concert tickets to $37,500 Chiefs-Eagles Super Bowl seats , people are increasingly willing and eager to pay, sometimes incredible amounts, for experiences.

Ethics 98

Ethics Trends Analysis Financial 98

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. The result was a learning and development event with a difference. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. The inaugural lockdown conference was educational and a hell of a lot of fun.

Google 119

Google Data Government Social Media 119

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. When people share content, they become advocates for your ideas and products.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. People often make the mistake of confusing a pitch or marketing copy for a press release. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. Readers have high standards for thought leadership content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 101

Software Reddit Marketing Survey 101

Buzzstream

FEBRUARY 9, 2024

Below is a list of white hat link building tactics that won’t get you in trouble. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Cision

NOVEMBER 5, 2015

Spying on competitors is fair game, encouraged even, to learn what works and how you can combine successful, outside tactics with your own. Here are three big names to take a look at for content marketing inspiration: BuzzFeed. Competitors’ formulas for success are no longer stored away under lock and key.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” >>> Looking for a B2B tech PR with expertise and execution?

Tools 100

Tools Survey Pitching Analytics 100

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. So, I decided to slash two-thirds of my original post and focus solely on ideation.

Survey 91

Survey How To Reddit Pitching 91

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. Basic HubSpot Settings You Need to Know About. At the top of the list? Adding Users.

How To 97

How To Knowledge Base Survey Technology 97

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Want to get on the show? The #AskGaryVeeShow.

Social Media 120

Social Media Marketing Pinterest Media 120

Practical Law Construction

SEPTEMBER 7, 2022

Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading. There is no doubt that technology has been and will continue to transform construction. What can go wrong?

Construction 52

Construction Software System Technology 52

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. How does our client capture leads?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Licking my wounds and considering a new career, I learned of the nascent industry of dev bootcamps. Licking my wounds and considering a new career, I learned of the nascent industry of dev bootcamps. OMG, seriously? .

Technology 59

Technology Web System Course 59

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. One thing led to another and I wound up taking a demo of the product where I learned there’s a whole lot more too it than just newsletters and auto-tweets of links to newsletters.

Marketing 75

Marketing System Analytics Content Marketing 75

PR 20/20

JULY 21, 2016

There has been a tremendous push to learn programming, led in large part by code.org. As marketers, we may never write full software programs. As marketers, we may never write full software programs. In fact, as described to me by an actual developer, to code programs and do it well, you have to live in these languages.

How To 0

How To Web Resources Training 0

Cision

AUGUST 20, 2015

With a loyal, engaged listener base, podcasting proves audio content is worth getting into, especially if your target audience is always on the move. But where do you start if you’ve never had experience recording episodes or editing audio? ” Q: What kind of software do you need to make a podcast?

Skype 120

Skype Software Analytics Interviews 120

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps. Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps. Build an app!

Technology 52

Technology Web System Course 52

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. Fundamentally PRSA is a learning organization, and we have to be learning continuously in this profession.

Interviews 79

Interviews Ethics Conference Leadership 79

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. No two marketers are alike. Being able to identify different personality traits that impact workplace interactions can improve the overall quality of your marketing team’s abilities.

Exercises 47

Exercises Marketing Writing Examples 47

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. How will people find it? There were a number of PR blogs but not hundreds in the PR space as there are today.

Blogging 28

Blogging Writing Advertising Advertising 28

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Learn new habits? Do deep work – a nd start living a life you're proud of? Do deep work – a nd start living a life you're proud of? What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve.

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

SEPTEMBER 2, 2014

But I''ve learned to love math. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. That requires agreeing on what success looks like before you get started.

Data 96

Data Privacy Infographics Measurement 96