Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching.

Fashion 236

Fashion Pitching How To Real Estate 236

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog.

Pitching 120

Pitching Blogging Travel System 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Onclusive

AUGUST 22, 2017

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? But, how does your pitch stand out when every brand claims to have this year’s must-have gift?

Pitching 235

Pitching Print Creativity Blogging 235

Cision

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. With a media database of more than 1.6 thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? It’s because well-known brands are safer stories.

Leadership 282

Leadership Social Media Trends Facebook 282

ImPRessions - Crenshaw Communications

MAY 25, 2023

How can PR pros use Substack? How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. What is Substack?

Analysis 156

Analysis B2B Interviews Tools 156

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? 2023 is almost over. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

FEBRUARY 1, 2024

I suspect that whether or not you secure coverage is more down to factors like how compelling (or otherwise) the story you’re selling in is, plus whether or not you’re taking that story to the most appropriate journalists.” With email outreach, you get out what you put in. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

JANUARY 23, 2024

The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. Forrester analyst Lori Wizdo wrote those words eleven years ago.

B2B 102

B2B Study Company Leadership 102

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? Firms are starting to invest, and they’re also beginning to see real results — the average influencer marketing campaign returns $6.85 First off, what constitutes a small business? It’s highly trackable. Because public relations equals trust in brands.

Small Business 245

Small Business Media SMB Pitching 245

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. And there are thousands of new publications appearing every single day.

Media 268

Media Data Google Report 268

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Here are a three tips for earning media from influencers: Be Human. Pro Tip: Leverage your owned media in pitches.

Case Study 192

Case Study How To Media Pitching 192

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Below are ten tools PR professionals can use to impress their clients and maximize efficiency.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. It’s bigger than that.

B2B 105

B2B Leadership Marketing Blogging 105

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy. Everyone is clamoring for influencers’ attention and trying to generate buzz about their own sites and products. Write Great Content.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? How accurate is it? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JUNE 13, 2023

So, how can PR improve their odds in media relations? So, how can PR improve their odds in media relations? A good way is to spend some time understanding their world – that is how reporters and journalists see their work. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching.

Journalism 126

Journalism Media Relations Report Survey 126

Doctor Spin

OCTOBER 16, 2023

How should these distinctions be made? Social media, blogs, podcasts, and other online channels presented new opportunities for communication. From Bad To Worse: The Digital Stagnation How did we end up in this situation? Digital PR is not link-building for SEO. But this is SEO, not digital PR. Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. When pitching to journalists, focus on customer stories that prove the value of your solution or product. Identify When and How to Go Pro. Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here’s how it works. Influence buyer decisions. For more on how PR turns prospects into customers , see our earlier post. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. It’s probably the most fundamental rule of pitching media, but it needs repeating.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. But the blog also is known for snarky opposition to PR outreach.

Pitching 123

Pitching Training Media Relations Blogging 123

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

Cision

MAY 19, 2016

Your brand is no longer an authority over your audience, so how can you reach them? You need to connect with the people who do have authority: influencers. Influencers can extend the reach of your content and help you make an impact on your audience. Here are four steps to using owned media to reach influencers: 1.

Media 159

Media Pitching Blogging Brand 159

Onclusive

OCTOBER 4, 2021

With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors. Request Demo. Highly Curated Author Profiles. Highly Curated Author Profiles. Our commitment to accuracy doesn’t stop there.

Industry 195

Industry Media Reputation Report 195

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Maybe they’re huge fans of your product. Whatever the reason you’re being talked about, it’s a good thing.

Strategy 276

Strategy How To Media Infographics 276

Onclusive

MAY 4, 2020

There are significantly more authors , bloggers and influencers contributing to many more media outlets than existed before. They need to understand data: how to organize it, how to read it, how to interpret it. They need to understand data: how to organize it, how to read it, how to interpret it.

Crisis 464

Crisis Publicity Exercises Trends 464