Onclusive

AUGUST 9, 2021

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Originally Published August 23, 2017; Updated August 9, 2021.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Bianchi Biz Blog

MAY 11, 2023

Our second Automotive News PACE Award blog post, “ Understanding the Automotive News PACE Awards Process ,” we discussedwhat the PACE Award submission process entails and how you can ace it. And we’ll share them here. Big job, right? Sure, but it’s doable.

Automotive 83

Automotive Mobile Engineering YouTube 83

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. Omnichannel Communication. The second one is the reasons why consumers ask questions and share their pain points.

Communications 88

Communications Consumer Customer Service Case Study 88

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation.

Employee 133

Employee Software Survey Tools 133

PR 20/20

JUNE 22, 2022

L et’s face it: Digging up the answer to a sales CRM question can be a major time suck. Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. The problem is, how do we implement that change? How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? 1) A/B TESTING. 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. Can it be turned into a blog? Can it be shared in a newsletter? that’s great. Is it relevant to share on their social feeds?”

Retail 168

Retail Internal International Twitter 168

PR 20/20

JANUARY 11, 2023

If a sales rep spent 100 hours sending emails and making calls to leads, but the list the rep used included only bad-fit contacts, that's wasted time they would never get back. As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time. How to qualify leads with just two questions.

How To 72

How To Marketing Meeting System 72

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media.

Storytelling 233

Storytelling Education Software LinkedIn 233

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Thank you to all for the hospitality and incredible wisdom.

System 78

System Technology Banking Community 78

The Resolution Blog

MARCH 29, 2019

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. How is Diageo working with that? come to us for support. Absolutely.

Marketing 120

Marketing Measurement Data Tools 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

How To 97

How To Knowledge Base Survey Technology 97

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Any job can support your professional growth, but first you’ll need to learn what questions to ask of your employer – and more importantly of yourself. Take on work that builds marketable skills. A Guest Post By Sarah D. Be your own advocate.

Communications 171

Communications Nonprofit Training Study 171

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond that, new funding can also increase your visibility, attracting the attention of top talent and potential acquirers. After helping hundreds of companies understand this process, here are my suggestions for how to get it right. How will the money be used (new hires, development, etc.)? Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building is integral to getting your business online exposure.

Examples 133

Examples Software Pitching Tools 133

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.

Strategy 84

Strategy Case Study Energy Banking 84

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Katie Paine's Measurement Blog

JULY 10, 2023

If you are not already doing it, you will be, sooner or later. ** Click here to read all our posts on integrated communications measurement. ** But developing an integrated communications measurement dashboard can be a tricky and involved process. So, you can do it too. If not, how far back can you gather data?”

Measurement 98

Measurement Communications How To Survey 98

Bianchi Biz Blog

APRIL 13, 2023

Now that we’ve got you intrigued, it’s time to discuss what the PACE Award submission process entails and how you can ace it. It’s not a simple or quick process, but it’s well worth your time and effort. In this post, we’ll explore the process for the PACE Award program. Four top reasons include: 1.

Automotive 80

Automotive Mobile Technology Social Media 80

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a review process was necessary. The process was painful. The process was painful.

Marketing 85

Marketing Guidelines Social Media Conference 85

Shift Communications

NOVEMBER 30, 2021

In the competitive and crowded marketplace of 2022 and in a valuation and investment landscape shaped by economic, social and political change, a brand’s narrative story can be a super-power growth accelerator. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent.

Brand 97

Brand Branding Internal International 97

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Kids have repeated that ritual for decades, but Bobby is 32. Probably not.

Apparel 103

Apparel Sports Construction Resources 103

Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale. Unfortunately, that can lead to some leaving the business, and we support them through their transition.”

Employee 78

Employee Twitter Policies Agency 78

Sword and the Script

JANUARY 5, 2021

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron. Welcome to 2021! billion on its second day of trading.

Pitching 148

Pitching YouTube Community Company 148

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? These last two examples and several of those mentioned earlier are innovative approaches that reimagine marketing’s 4 Ps. Stitch Fix ), meal kits (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Behavior is the operative word and this is where personas can go sideways. Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 114

B2B Marketing How To Survey 114

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. More than a proactive partner: an extension of your marketing and PR team. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner.

Google 108

Google Tools Analytics Blogging 108

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to drive direct, immediate sales?

Resources 103

Resources Analysis Infographics Examples 103

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Detroit Auto Show Background Held at Huntington Place in Detroit, the show kicks off with Media Day on Wednesday, Sept. 13 – Thursday, Sept. 16 – Sunday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Contently - Strategy

FEBRUARY 3, 2022

So how can marketing teams compete with such a daunting adversary? Third, each lead is heavily qualified to assess the actual level of interest in each enquirer prior to offering it for sale. Never let a hit to any page go to waste—always make sure you do everything you can to get visitors’ contact details.

SEO 132

SEO Google Internal International 132

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 68

Automotive Technology Engineering Trade Shows 68