Bianchi Biz Blog

JANUARY 20, 2022

They also say that finding agency partners that are true experts is getting more difficult and they seem reluctant to pull the trigger on hiring an agency and implementing programs. Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities.

Automotive 84

Automotive Agency Tourism Mobile 84

The Stalwart Blog

JUNE 24, 2014

I recently purchased a journal, and I am now using it to record my experience. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Internship experiences are what you make them. Ask your co-workers about their journeys and experiences.

Journalism 127

Journalism Marketing Internal International 127

ImPRessions - Crenshaw Communications

APRIL 27, 2017

There are concrete steps to take to build and extend your brand once you’ve established an initial presence. Steps for Building and Extending Your Brand. Identifying your place in the marketplace compared to competitors and colleagues; what are your strengths and weaknesses in light of your goals?

Brand 149

Brand Branding Healthcare B2C 149

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 94

Agency Trends Marketing Survey 94

Shift Communications

DECEMBER 16, 2022

Megan: These kinds of first-person experiences are very powerful because they unlock the critical emotions that help deepen the connections between consumers and a brand. Megan: These kinds of first-person experiences are very powerful because they unlock the critical emotions that help deepen the connections between consumers and a brand.

Brand 78

Brand Branding Consumer Storytelling 78

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. How is that line of work different your work in enterprise software sales?

Agency 64

Agency Software Enterprise Marketing 64

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

The Resolution Blog

DECEMBER 16, 2015

‘How can PR innovate’ is a question I’ve been asking for a while now. But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should.

Case Study 120

Case Study Agency Creativity Study 120

Sword and the Script

SEPTEMBER 19, 2017

The size of the firm didn’t seem to matter either. He had a strong point of view on this question, in part derived from his experience in the field. 1) What are the top challenges facing law firm marketers today? By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

Case Study 54

Case Study Interviews Study Social Media 54

PR in High Definition

APRIL 9, 2019

Now, over the course of our years in PR, we’ve come across many a high-growth firm and even represented our first travel service unicorn, Klook, last year. Now, over the course of our years in PR, we’ve come across many a high-growth firm and even represented our first travel service unicorn, Klook, last year.

Communications 48

Communications Exercises Fashion Newspapers 48

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

Case Study 48

Case Study Interviews Study Social Media 48

Solo PR Pro

JANUARY 16, 2018

To sustain your business, you will need a steady supply of new business. If you are inconsistent in your efforts, it is much harder to go from prospect to client. You cannot be hired if no one knows who you are and what you offer. When it comes to your business, absence does not make the heart grow fonder.

Resources 41

Resources Advertising Advertising Social Media 41

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

SEO 100

SEO Pitching Small Business Agency 100

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. Get in touch if you think this is you!

Agency 54

Agency Creativity Hotels Social Media 54

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? Can corporations really be ethical media enterprises?

Ethics 71

Ethics Agency Journalism Corporate 71

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. You suspect you’re wasting your money. Facts for all seasons. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Communications Conversations

APRIL 28, 2015

Let’s hear more about this PR rock star… Let’s just get to the big question right out of the gate–you won the MN PRSA Young Professional of the Year last week at Classics. When I first started in PR, I always felt a little out of place. It’s also fun to know all of your coworkers. Well, it was an honor.

Writing 60

Writing Banking Blogging Meeting 60

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Jeff is now a Vice President at fama PR in Boston.

Marketing 50

Marketing Wireless Software Journalism 50

ZudePR

JANUARY 26, 2016

What’s the best book about your job? I want to understand their industry. How to be a graphic designer without losing your soul. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro.

How To 65

How To Meeting Creativity Agency 65

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we sat with some women who have positively changed the industry and paved their way to success. Read or view the video below to get their take on the industry. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes one less piece of friction out of your sales process.”.

B2B 117

B2B Marketing Survey Software 117

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. But before we get to that, let’s talk about business, the auto industry and PR to set the stage.

Automotive 91

Automotive Mobile Agency Technology 91

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. It is best understood as a foundational business product which communicates why your organization does what it does and why stakeholders should care and pay attention. Enter brand narrative.

Brand 97

Brand Branding Internal International 97

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 99

Survey Media Relations Corporate Communications 99

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? No really, do they absolutely adore working for your company? Wait, you say – given how much you pay your PR agency, why should you, as a client, need to do anything beyond covering your invoices – shouldn’t that be enough? Isn’t it your PR agency’s job to get YOU to love them?

Agency 0

Agency Advertising Advertising Leadership 0

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we sat with some women who have positively changed the industry and paved their way to success. Read or view the video below to get their take on the industry. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. PR as an Accidental Career. by Frank Strong.

How To 116

How To Film Agency Corporate 116

PR Fuel

DECEMBER 11, 2018

Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Simply put, the customer service agents you hire are of the highest importance. The fate of your company depends on them. Probably not. This way, there are no misunderstandings.

Training 40

Training Employee Customer Service Crisis 40

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. What are the biggest (potential) distractions/time-suckers in your life?

Writing 114

Writing Social Media SEO Blogging 114